--- title: "Artisan vs Clay: Which is searched more?" description: "Is Artisan or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/artisan-ai-vs-clay" publisher: "Brandwave" --- # Artisan vs Clay: Which is searched more? Is Artisan or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Artisan and Clay - **Competitive set**: AI sales agents - **Market**: Global - **Month measured**: Sep 2026 - **Artisan Share of Search**: 1.1% - **Clay Share of Search**: 1.1% ## Is Artisan or Clay more popular in search? - In September 2026, Artisan and Clay were level in searches among AI sales agents worldwide, with an estimated 4.1K versus 4K branded searches, at 1.1% of the total each. - Artisan was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Artisan’s share of searches among AI sales agents worldwide moved from 6.5% to 1.1%, and its estimated monthly branded searches moved from 15K to 4.1K. - Across the 12 months ending September 2026, Clay’s share of searches among AI sales agents worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 4K. ## Top AI sales agents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Artisan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Artisan was listed before Clay in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AiSDR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Artisan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apollo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | 11x | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Outreach | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Clay | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Regie.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI sales agents - Asked ChatGPT "Which AI sales agent should I use?": 1. Apollo, 2. Artisan, 3. AiSDR - Asked ChatGPT "What are the best AI sales agents?": 1. 11x, 2. Artisan, 3. AiSDR, 4. Apollo - Asked ChatGPT "What's the best AI sales agent for outbound sales automation?": 1. AiSDR, 2. Artisan, 3. Apollo, 4. 11x, 5. Clay - Searched Google, AI Overview "ai sales agent": 1. Artisan - Searched Google, AI Overview "sales automation tool": 1. Outreach, 2. AiSDR, 3. Clay Not named in any answer: Regie.ai. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI sales agents worldwide in September 2026? - In September 2026, Artisan lost share of searches among AI sales agents worldwide, from 2% to 1.1%. - Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026. ## Month by month | Month | Artisan estimated searches | Artisan Share of Search | Artisan rank | Clay estimated searches | Clay Share of Search | Clay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 6.5% | 3 | 3.6K | 1.6% | 4 | | Nov 2025 | 6.8K | 2.8% | 3 | 3.6K | 1.5% | 4 | | Dec 2025 | 6.8K | 3.3% | 3 | 3.1K | 1.5% | 4 | | Jan 2026 | 10.2K | 4% | 3 | 4.1K | 1.6% | 4 | | Feb 2026 | 5.9K | 2.3% | 3 | 3.8K | 1.5% | 4 | | Mar 2026 | 5.9K | 1.6% | 3 | 4.4K | 1.2% | 4 | | Apr 2026 | 9K | 2.1% | 3 | 4.4K | 1% | 4 | | May 2026 | 13.1K | 3.5% | 3 | 4.7K | 1.3% | 4 | | Jun 2026 | 7.5K | 2.5% | 3 | 4.2K | 1.4% | 4 | | Jul 2026 | 6K | 2% | 3 | 4.6K | 1.5% | 4 | | Aug 2026 | 6K | 2% | 3 | 4.4K | 1.5% | 4 | | Sep 2026 | 4.1K | 1.1% | 3 | 4K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Artisan’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Artisan**: Measured on the search terms “artisan ai” and “artisan ava”, summed into one figure. - **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure. - [Artisan profile](/demand/global-en/brands/artisan-ai) - [Clay profile](/demand/global-en/brands/clay) - [All AI sales agents worldwide](/demand/global-en/categories/ai-sales-agents): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Artisan or Clay more popular in search? In September 2026, Artisan and Clay were level in searches among AI sales agents worldwide, with an estimated 4.1K versus 4K branded searches, at 1.1% of the total each. ## Cite this page Brandwave. "Artisan vs Clay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/artisan-ai-vs-clay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/artisan-ai-vs-clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.