---
title: "Artifactory vs Docker Hub: Which is more popular by branded search?"
description: "Which is more popular in search, Artifactory or Docker Hub? Compare estimated monthly branded-search demand and Share of Search inside the Container registries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/artifactory-vs-docker-hub"
publisher: "Brandwave"
---

# Artifactory vs Docker Hub: Which is more popular by branded search?

Which is more popular in search, Artifactory or Docker Hub? Compare estimated monthly branded-search demand and Share of Search inside the Container registries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Artifactory and Docker Hub
- **Competitive set**: Container registries
- **Market**: Global
- **Month measured**: Aug 2026
- **Artifactory Share of Search**: 11.8%
- **Docker Hub Share of Search**: 87.6%

## Which is more popular in search, Artifactory or Docker Hub?

- In August 2026, Docker Hub had more branded searches than Artifactory among container registries worldwide. Docker Hub was estimated to have 368K branded searches compared to Artifactory’s 49.5K, and held an 87.6% Share of Search versus Artifactory’s 11.8%.
- Docker Hub was ahead of Artifactory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Artifactory’s estimated Share of Search among container registries worldwide moved from 3.9% to 11.8%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among container registries worldwide moved from 95.7% to 87.6%, and its estimated monthly branded searches moved from 673K to 368K.

## How did search popularity change for container registries worldwide in August 2026?

- In August 2026, Artifactory gained estimated Share of Search among container registries worldwide, from 6.8% to 11.8%.
- In August 2026, Docker Hub lost estimated Share of Search among container registries worldwide, from 92.5% to 87.6%.

## Month by month

| Month | Artifactory estimated searches | Artifactory Share of Search | Artifactory rank | Docker Hub estimated searches | Docker Hub Share of Search | Docker Hub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 3.9% | 2 | 673K | 95.7% | 1 |
| Nov 2025 | 27.1K | 4.7% | 2 | 550K | 94.8% | 1 |
| Dec 2025 | 22.2K | 3.9% | 2 | 550K | 95.7% | 1 |
| Jan 2026 | 27.1K | 4.7% | 2 | 550K | 94.8% | 1 |
| Feb 2026 | 27.1K | 4.7% | 2 | 550K | 94.8% | 1 |
| Mar 2026 | 33.1K | 5.6% | 2 | 550K | 93.8% | 1 |
| Apr 2026 | 27.1K | 5.6% | 2 | 450K | 93.7% | 1 |
| May 2026 | 27.1K | 5.6% | 2 | 450K | 93.8% | 1 |
| Jun 2026 | 27.1K | 5.6% | 2 | 450K | 93.8% | 1 |
| Jul 2026 | 27.1K | 6.8% | 2 | 368K | 92.5% | 1 |
| Aug 2026 | 49.5K | 11.8% | 2 | 368K | 87.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Artifactory’s and Docker Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Artifactory**: Measured on the search term “artifactory”.
- **Docker Hub**: Measured on the search term “docker hub”.

- [Artifactory profile](/demand/global-en/brands/artifactory)
- [Docker Hub profile](/demand/global-en/brands/docker-hub)
- [All container registries worldwide](/demand/global-en/categories/container-registries): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Artifactory or Docker Hub?

In August 2026, Docker Hub had more branded searches than Artifactory among container registries worldwide. Docker Hub was estimated to have 368K branded searches compared to Artifactory’s 49.5K, and held an 87.6% Share of Search versus Artifactory’s 11.8%.

## Cite this page

Brandwave. "Artifactory vs Docker Hub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/artifactory-vs-docker-hub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/artifactory-vs-docker-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.