--- title: "Article vs Mitre 10: Which is searched more?" description: "Is Article or Mitre 10 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/article-furniture-vs-mitre-10" publisher: "Brandwave" --- # Article vs Mitre 10: Which is searched more? Is Article or Mitre 10 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Article and Mitre 10 - **Competitive set**: Outdoor furniture brands - **Market**: Global - **Month measured**: Sep 2026 - **Article Share of Search**: 1.9% - **Mitre 10 Share of Search**: 8.7% ## Is Article or Mitre 10 more popular in search? - In September 2026, Mitre 10 had more branded searches than Article among outdoor furniture brands worldwide. Mitre 10 had about 673,000 branded searches, while Article had 150,000. Mitre 10 made up 8.7% of all outdoor furniture brand searches we track, and Article accounted for 1.9%. - Mitre 10 was ahead of Article in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Article’s share of searches among outdoor furniture brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 125K to 150K. - Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands worldwide moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 823K to 673K. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Article was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mitre 10 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Frontgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Neighbor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Article | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Outer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pottery Barn | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunbrella | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Bunnings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitre 10 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freedom Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hartman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy?": 1. POLYWOOD, 2. Article, 3. Neighbor, 4. Pottery Barn, 5. Sunbrella - Asked ChatGPT "What are the best outdoor furniture brands?": 1. Neighbor, 2. POLYWOOD, 3. Outer, 4. Frontgate, 5. Article, 6. Pottery Barn, 7. Sunbrella - Asked ChatGPT "What's the best outdoor furniture brand for a backyard patio?": 1. POLYWOOD, 2. Outer, 3. Frontgate, 4. Pottery Barn, 5. Article, 6. Sunbrella - Searched Google, AI Overview "best outdoor furniture": 1. Frontgate, 2. POLYWOOD - Searched Google, AI Overview "outdoor dining set": 1. POLYWOOD Not named in any answer: Bunnings, Mitre 10, Freedom Furniture, Keter, Hartman and Kettler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for outdoor furniture brands worldwide in September 2026? - In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%. - Estimated monthly branded searches for Article worldwide rose 20% over 12 measured months, from 125K to 150K in September 2026. ## Month by month | Month | Article estimated searches | Article Share of Search | Article rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 125K | 1.4% | 6 | 823K | 9.4% | 3 | | Nov 2025 | 153K | 1.5% | 6 | 823K | 8.2% | 3 | | Dec 2025 | 125K | 1.2% | 6 | 1M | 9.5% | 3 | | Jan 2026 | 150K | 1.6% | 5 | 823K | 8.9% | 3 | | Feb 2026 | 122K | 1.6% | 5 | 673K | 8.8% | 3 | | Mar 2026 | 125K | 1.6% | 6 | 673K | 8.6% | 3 | | Apr 2026 | 122K | 1.6% | 7 | 673K | 9% | 3 | | May 2026 | 125K | 1.8% | 7 | 673K | 9.9% | 3 | | Jun 2026 | 125K | 1.9% | 6 | 550K | 8.4% | 3 | | Jul 2026 | 125K | 1.8% | 5 | 550K | 8% | 3 | | Aug 2026 | 150K | 2.1% | 5 | 673K | 9.6% | 3 | | Sep 2026 | 150K | 1.9% | 5 | 673K | 8.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Article’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Article**: Measured on the search terms “article furniture” and “article sofa”, summed into one figure. - **Mitre 10**: Measured on the search term “mitre 10”. - [Article profile](/demand/global-en/brands/article-furniture) - [Mitre 10 profile](/demand/global-en/brands/mitre-10) - [All outdoor furniture brands worldwide](/demand/global-en/categories/outdoor-furniture-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Article or Mitre 10 more popular in search? In September 2026, Mitre 10 had more branded searches than Article among outdoor furniture brands worldwide. Mitre 10 had about 673,000 branded searches, while Article had 150,000. Mitre 10 made up 8.7% of all outdoor furniture brand searches we track, and Article accounted for 1.9%. ## Cite this page Brandwave. "Article vs Mitre 10: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/article-furniture-vs-mitre-10 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/article-furniture-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.