---
title: "Arthouse vs I Love Wallpaper: Which is searched more?"
description: "Is Arthouse or I Love Wallpaper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arthouse-vs-i-love-wallpaper"
publisher: "Brandwave"
---

# Arthouse vs I Love Wallpaper: Which is searched more?

Is Arthouse or I Love Wallpaper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arthouse and I Love Wallpaper
- **Competitive set**: Wallpaper
- **Market**: Global
- **Month measured**: Sep 2026
- **Arthouse Share of Search**: 0.49%
- **I Love Wallpaper Share of Search**: 6.8%

## Is Arthouse or I Love Wallpaper more popular in search?

- In September 2026, I Love Wallpaper had more branded searches than Arthouse among wallpaper worldwide. I Love Wallpaper had about 40,500 branded searches, while Arthouse had 2,900. I Love Wallpaper made up 6.8% of all wallpaper searches we track, and Arthouse accounted for 0.49%.
- I Love Wallpaper was ahead of Arthouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arthouse’s share of searches among wallpaper worldwide moved from 0.43% to 0.49%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## Top wallpaper in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Arthouse nor I Love Wallpaper showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wallpaper Direct | 1st | 0 of 3 | 1 of 2 | 1 of 5 |
| Cole & Son | 1st | 1 of 3 | 0 of 2 | 1 of 5 |
| Spoonflower | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Graham & Brown | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Farrow & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| I Love Wallpaper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arthouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Superfresco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wallpaper

- Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track
- Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower
- Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track
- Searched Google, AI Overview "wallpaper": 1. Wallpaper Direct, 2. Spoonflower
- Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower

Not named in any answer: Farrow & Ball, Sanderson, I Love Wallpaper, Arthouse and Superfresco.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for wallpaper worldwide in September 2026?

- In September 2026, Arthouse rose from 9th to 8th among wallpaper worldwide.
- Estimated monthly branded searches for I Love Wallpaper worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Arthouse estimated searches | Arthouse Share of Search | Arthouse rank | I Love Wallpaper estimated searches | I Love Wallpaper Share of Search | I Love Wallpaper rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.43% | 9 | 49.5K | 7.4% | 3 |
| Nov 2025 | 2.4K | 0.41% | 9 | 40.5K | 7% | 3 |
| Dec 2025 | 1.6K | 0.38% | 9 | 27.1K | 6.4% | 4 |
| Jan 2026 | 2.9K | 0.4% | 8 | 60.5K | 8.4% | 3 |
| Feb 2026 | 2.9K | 0.48% | 8 | 60.5K | 10% | 3 |
| Mar 2026 | 2.4K | 0.39% | 9 | 49.5K | 8% | 3 |
| Apr 2026 | 2.4K | 0.4% | 9 | 40.5K | 6.8% | 4 |
| May 2026 | 2.4K | 0.47% | 9 | 33.1K | 6.5% | 4 |
| Jun 2026 | 1.9K | 0.39% | 9 | 33.1K | 6.7% | 4 |
| Jul 2026 | 1.9K | 0.38% | 9 | 33.1K | 6.6% | 4 |
| Aug 2026 | 2.4K | 0.42% | 9 | 40.5K | 7.1% | 4 |
| Sep 2026 | 2.9K | 0.49% | 8 | 40.5K | 6.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Arthouse’s and I Love Wallpaper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arthouse**: Measured on the search term “arthouse wallpaper”.
- **I Love Wallpaper**: Measured on the search term “i love wallpaper”.

- [Arthouse profile](/demand/global-en/brands/arthouse)
- [I Love Wallpaper profile](/demand/global-en/brands/i-love-wallpaper)
- [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Arthouse or I Love Wallpaper more popular in search?

In September 2026, I Love Wallpaper had more branded searches than Arthouse among wallpaper worldwide. I Love Wallpaper had about 40,500 branded searches, while Arthouse had 2,900. I Love Wallpaper made up 6.8% of all wallpaper searches we track, and Arthouse accounted for 0.49%.

## Cite this page

Brandwave. "Arthouse vs I Love Wallpaper: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arthouse-vs-i-love-wallpaper

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arthouse-vs-i-love-wallpaper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
