--- title: "Arteza vs Holbein: Which is more popular?" description: "Is Arteza or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arteza-vs-holbein" publisher: "Brandwave" --- # Arteza vs Holbein: Which is more popular? Is Arteza or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arteza and Holbein - **Competitive set**: Gouache brands - **Market**: Global - **Month measured**: Oct 2026 - **Arteza Share of Search**: 1.8% - **Holbein Share of Search**: 19.9% ## Is Arteza or Holbein more popular in search? - In October 2026, Holbein had more branded searches than Arteza among gouache brands worldwide. Holbein had about 6,600 branded searches, while Arteza had 590. Holbein made up 19.9% of all gouache brand searches we track, and Arteza accounted for 1.8%. - Holbein was ahead of Arteza in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arteza’s share of searches among gouache brands worldwide moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 1K to 590. - Across the 12 months ending October 2026, Holbein’s share of searches among gouache brands worldwide moved from 19.8% to 19.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top gouache brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Holbein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arteza was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Holbein was listed before Arteza in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winsor & Newton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holbein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | M. Graham | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Schmincke | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Arteza | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Himi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caran d’Ache | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gouache brands - Asked ChatGPT "What's the best gouache paint brand?": 1. Winsor & Newton, 2. Holbein, 3. Schmincke - Asked ChatGPT "Which gouache should a beginner buy?": 1. Himi, 2. Arteza, 3. Winsor & Newton - Asked ChatGPT "What gouache do illustrators use?": 1. Holbein, 2. Winsor & Newton, 3. M. Graham, 4. Schmincke, 5. Arteza - Searched Google, AI Overview "gouache paint": 1. Winsor & Newton, 2. Holbein - Searched Google, AI Overview "best gouache": 1. Winsor & Newton, 2. Holbein, 3. M. Graham, 4. Schmincke, 5. Arteza, 6. Himi Not named in any answer: Caran d’Ache and Turner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for gouache brands worldwide in October 2026? - Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026. - Estimated monthly branded searches for Holbein worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026. ## How has branded search for Arteza and Holbein changed worldwide over the last 12 months? | Month | Arteza estimated searches | Arteza Share of Search | Arteza rank | Holbein estimated searches | Holbein Share of Search | Holbein rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 2.4% | 5 | 8.1K | 19.8% | 2 | | Dec 2025 | 1K | 2.4% | 5 | 9.9K | 23.3% | 2 | | Jan 2026 | 1K | 2.6% | 4 | 9.9K | 25.3% | 2 | | Feb 2026 | 880 | 2.4% | 6 | 8.1K | 21.7% | 2 | | Mar 2026 | 880 | 2.5% | 6 | 8.1K | 23% | 2 | | Apr 2026 | 880 | 2.4% | 6 | 8.1K | 22.5% | 2 | | May 2026 | 720 | 2% | 6 | 8.1K | 22.4% | 2 | | Jun 2026 | 590 | 1.8% | 6 | 6.6K | 19.9% | 2 | | Jul 2026 | 720 | 1.8% | 6 | 8.1K | 20.6% | 2 | | Aug 2026 | 720 | 1.8% | 6 | 8.1K | 20% | 2 | | Sep 2026 | 590 | 1.8% | 6 | 6.6K | 19.8% | 2 | | Oct 2026 | 590 | 1.8% | 6 | 6.6K | 19.9% | 2 | ## How are Arteza’s and Holbein’s branded searches counted? Brandwave collects information about searches that people make online using Arteza’s and Holbein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arteza**: Measured on the search term “arteza gouache”. - **Holbein**: Measured on the search term “holbein gouache”. - [Arteza profile](/demand/global-en/brands/arteza) - [Holbein profile](/demand/global-en/brands/holbein) - [All gouache brands worldwide](/demand/global-en/categories/gouache-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arteza or Holbein more popular in search? In October 2026, Holbein had more branded searches than Arteza among gouache brands worldwide. Holbein had about 6,600 branded searches, while Arteza had 590. Holbein made up 19.9% of all gouache brand searches we track, and Arteza accounted for 1.8%. ## Cite this page Brandwave. "Arteza vs Holbein: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/arteza-vs-holbein This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arteza-vs-holbein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.