--- title: "Arteza vs Fiskars: Which is more popular?" description: "Is Arteza or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arteza-vs-fiskars" publisher: "Brandwave" --- # Arteza vs Fiskars: Which is more popular? Is Arteza or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arteza and Fiskars - **Competitive set**: Craft supplies - **Market**: Global - **Month measured**: Oct 2026 - **Arteza Share of Search**: <0.01% - **Fiskars Share of Search**: 31% ## Is Arteza or Fiskars more popular in search? - In October 2026, Fiskars had more branded searches than Arteza among craft supplies worldwide. Fiskars had about 165,000 branded searches, while Arteza had 40. Fiskars made up 31% of all craft supply searches we track, and Arteza accounted for <0.01%. - Fiskars was ahead of Arteza in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arteza’s share of searches among craft supplies worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending October 2026, Fiskars’ share of searches among craft supplies worldwide moved from 33% to 31%, and its estimated monthly branded searches moved from 187K to 165K. ## Top craft supplies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Arteza was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fiskars was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Arteza was listed before Fiskars in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arteza | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | FolkArt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Fiskars | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Cricut | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Crayola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | American Crafts | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Sizzix | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Spellbinders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silhouette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about craft supplies - Asked ChatGPT "Which craft supplies brand should I buy?": 1. Arteza, 2. Crayola, 3. Fiskars, 4. Cricut - Asked ChatGPT "What are the best craft supplies brands?": 1. Fiskars, 2. FolkArt, 3. Cricut, 4. American Crafts, 5. Sizzix, 6. Crayola, 7. Arteza - Asked ChatGPT "What's the best craft supplies brand for hobby projects?": 1. Arteza, 2. FolkArt, 3. Cricut - Searched Google, AI Overview "scrapbooking supplies": named none of the brands we track Not named in any answer: Spellbinders and Silhouette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for craft supplies worldwide in October 2026? - Fiskars’ share of searches among craft supplies worldwide has lost ground for 3 months in a row, from 33.7% to 31% in October 2026. - Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in October 2026. ## How has branded search for Arteza and Fiskars changed worldwide over the last 12 months? | Month | Arteza estimated searches | Arteza Share of Search | Arteza rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | <0.01% | 9 | 187K | 33% | 2 | | Dec 2025 | 30 | <0.01% | 9 | 165K | 30.1% | 2 | | Jan 2026 | 30 | <0.01% | 9 | 160K | 30.5% | 2 | | Feb 2026 | 20 | <0.01% | 9 | 152K | 31.6% | 2 | | Mar 2026 | 30 | <0.01% | 9 | 190K | 34.6% | 2 | | Apr 2026 | 30 | <0.01% | 9 | 207K | 36.8% | 1 | | May 2026 | 20 | <0.01% | 9 | 216K | 37.6% | 1 | | Jun 2026 | 20 | <0.01% | 9 | 168K | 32.1% | 2 | | Jul 2026 | 20 | <0.01% | 9 | 180K | 33.7% | 2 | | Aug 2026 | 30 | <0.01% | 9 | 188K | 32% | 2 | | Sep 2026 | 40 | <0.01% | 9 | 167K | 31.4% | 2 | | Oct 2026 | 40 | <0.01% | 9 | 165K | 31% | 2 | ## How are Arteza’s and Fiskars’ branded searches counted? Brandwave collects information about searches that people make online using Arteza’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arteza**: Measured on the search term “arteza art”. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - [Arteza profile](/demand/global-en/brands/arteza) - [Fiskars profile](/demand/global-en/brands/fiskars) - [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arteza or Fiskars more popular in search? In October 2026, Fiskars had more branded searches than Arteza among craft supplies worldwide. Fiskars had about 165,000 branded searches, while Arteza had 40. Fiskars made up 31% of all craft supply searches we track, and Arteza accounted for <0.01%. ## Cite this page Brandwave. "Arteza vs Fiskars: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/arteza-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arteza-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.