--- title: "Aroma vs Russell Hobbs: Which is searched more?" description: "Is Aroma or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rice cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aroma-vs-russell-hobbs" publisher: "Brandwave" --- # Aroma vs Russell Hobbs: Which is searched more? Is Aroma or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rice cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aroma and Russell Hobbs - **Competitive set**: Rice cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Aroma Share of Search**: 9.8% - **Russell Hobbs Share of Search**: 27.5% ## Is Aroma or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than Aroma among rice cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Aroma had 49,500. Russell Hobbs made up 27.5% of all rice cooker brand searches we track, and Aroma accounted for 9.8%. - Russell Hobbs was ahead of Aroma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide moved from 8.6% to 9.8%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among rice cooker brands worldwide moved from 33.7% to 27.5%, and its estimated monthly branded searches moved from 194K to 138K. ## Top rice cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aroma appeared in all five answers. Russell Hobbs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zojirushi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aroma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tiger | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cuckoo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rice cooker brands - Asked ChatGPT "Which rice cooker brand should I buy?": 1. Zojirushi, 2. Tiger, 3. Aroma, 4. Cuckoo - Asked ChatGPT "What are the best rice cooker brands?": 1. Zojirushi, 2. Tiger, 3. Cuckoo, 4. Aroma - Asked ChatGPT "What's the best rice cooker brand for easy rice cooking?": 1. Zojirushi, 2. Aroma, 3. Tiger, 4. Cuckoo - Searched Google, AI Overview "best rice cooker": 1. Zojirushi, 2. Aroma, 3. Cuckoo - Searched Google, AI Overview "electric rice cooker": 1. Aroma, 2. Zojirushi Not named in any answer: Russell Hobbs and Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rice cooker brands worldwide in September 2026? - In September 2026, Cuckoo overtook Aroma to rank 3rd among rice cooker brands worldwide, with 12% of the searches. - In September 2026, Russell Hobbs gained share of searches among rice cooker brands worldwide, from 22.3% to 27.5%. - In September 2026, Aroma lost share of searches among rice cooker brands worldwide, from 14.6% to 9.8%. ## Month by month | Month | Aroma estimated searches | Aroma Share of Search | Aroma rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 8.6% | 4 | 194K | 33.7% | 2 | | Nov 2025 | 49.5K | 6.8% | 4 | 242K | 33.4% | 2 | | Dec 2025 | 60.5K | 7.1% | 4 | 237K | 27.8% | 2 | | Jan 2026 | 74K | 8.9% | 3 | 203K | 24.4% | 2 | | Feb 2026 | 74K | 12.2% | 3 | 158K | 26% | 2 | | Mar 2026 | 60.5K | 9.3% | 3 | 165K | 25.3% | 2 | | Apr 2026 | 49.5K | 8.6% | 4 | 138K | 24% | 2 | | May 2026 | 90.5K | 14.6% | 3 | 138K | 22.3% | 2 | | Jun 2026 | 110K | 18.9% | 3 | 138K | 23.8% | 2 | | Jul 2026 | 60.5K | 11.3% | 3 | 136K | 25.3% | 2 | | Aug 2026 | 90.5K | 14.6% | 3 | 138K | 22.3% | 2 | | Sep 2026 | 49.5K | 9.8% | 4 | 138K | 27.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aroma’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aroma**: Measured on the search term “aroma rice cooker”. - **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure. - [Aroma profile](/demand/global-en/brands/aroma) - [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs) - [All rice cooker brands worldwide](/demand/global-en/categories/rice-cooker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aroma or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than Aroma among rice cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Aroma had 49,500. Russell Hobbs made up 27.5% of all rice cooker brand searches we track, and Aroma accounted for 9.8%. ## Cite this page Brandwave. "Aroma vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aroma-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aroma-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.