---
title: "Arnott's vs Brookfarm: Which is searched more?"
description: "Which is more popular in search, Arnott's or Brookfarm? Compare estimated monthly branded-search demand and Share of Search inside the Muesli bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arnotts-vs-brookfarm"
publisher: "Brandwave"
---

# Arnott's vs Brookfarm: Which is searched more?

Which is more popular in search, Arnott's or Brookfarm? Compare estimated monthly branded-search demand and Share of Search inside the Muesli bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arnott's and Brookfarm
- **Competitive set**: Muesli bars brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Arnott's Share of Search**: 90.8%
- **Brookfarm Share of Search**: 8.1%

## Which is more popular in search, Arnott's or Brookfarm?

- In September 2026, Arnott's had more branded searches than Brookfarm among muesli bars brands worldwide. Arnott's was estimated to have 165K branded searches compared to Brookfarm’s 14.8K, and held a 90.8% Share of Search versus Brookfarm’s 8.1%.
- Arnott's was ahead of Brookfarm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arnott's’ estimated Share of Search among muesli bars brands worldwide moved from 90.7% to 90.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Brookfarm’s estimated Share of Search among muesli bars brands worldwide moved from 8.2% to 8.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for muesli bars brands worldwide in September 2026?

- In September 2026, Arnott's gained estimated Share of Search among muesli bars brands worldwide, from 89.1% to 90.8%.
- In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.

## Month by month

| Month | Arnott's estimated searches | Arnott's Share of Search | Arnott's rank | Brookfarm estimated searches | Brookfarm Share of Search | Brookfarm rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 90.7% | 1 | 18.1K | 8.2% | 2 |
| Nov 2025 | 246K | 90.9% | 1 | 22.2K | 8.2% | 2 |
| Dec 2025 | 301K | 94.7% | 1 | 14.8K | 4.7% | 2 |
| Jan 2026 | 201K | 90.7% | 1 | 18.1K | 8.2% | 2 |
| Feb 2026 | 135K | 88.8% | 1 | 14.8K | 9.7% | 2 |
| Mar 2026 | 165K | 90.5% | 1 | 14.8K | 8.1% | 2 |
| Apr 2026 | 165K | 89.1% | 1 | 18.1K | 9.8% | 2 |
| May 2026 | 165K | 89.3% | 1 | 18.1K | 9.8% | 2 |
| Jun 2026 | 165K | 90.9% | 1 | 14.8K | 8.2% | 2 |
| Jul 2026 | 165K | 90.8% | 1 | 14.8K | 8.1% | 2 |
| Aug 2026 | 165K | 89.1% | 1 | 18.1K | 9.8% | 2 |
| Sep 2026 | 165K | 90.8% | 1 | 14.8K | 8.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Arnott's’ and Brookfarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arnott's**: Measured on the search term “arnotts”.
- **Brookfarm**: Measured on the search term “brookfarm”.

- [Arnott's profile](/demand/global-en/brands/arnotts)
- [Brookfarm profile](/demand/global-en/brands/brookfarm)
- [All muesli bars brands worldwide](/demand/global-en/categories/muesli-bars-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arnott's or Brookfarm?

In September 2026, Arnott's had more branded searches than Brookfarm among muesli bars brands worldwide. Arnott's was estimated to have 165K branded searches compared to Brookfarm’s 14.8K, and held a 90.8% Share of Search versus Brookfarm’s 8.1%.

## Cite this page

Brandwave. "Arnott's vs Brookfarm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arnotts-vs-brookfarm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arnotts-vs-brookfarm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.