--- title: "Armstrong Fluid Technology vs Clarke: Which is searched more?" description: "Is Armstrong Fluid Technology or Clarke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/armstrong-fluid-vs-clarke" publisher: "Brandwave" --- # Armstrong Fluid Technology vs Clarke: Which is searched more? Is Armstrong Fluid Technology or Clarke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Armstrong Fluid Technology and Clarke - **Competitive set**: Fire pump brands - **Market**: Global - **Month measured**: Sep 2026 - **Armstrong Fluid Technology Share of Search**: 14.2% - **Clarke Share of Search**: 46.2% ## Is Armstrong Fluid Technology or Clarke more popular in search? - In September 2026, Clarke had more branded searches than Armstrong Fluid Technology among fire pump brands worldwide. Clarke had about 33,100 branded searches, while Armstrong Fluid Technology had 10,200. Clarke made up 46.2% of all fire pump brand searches we track, and Armstrong Fluid Technology accounted for 14.2%. - Clarke was ahead of Armstrong Fluid Technology in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Armstrong Fluid Technology’s share of searches among fire pump brands worldwide moved from 14.7% to 14.2%, and its estimated monthly branded searches moved from 10.8K to 10.2K. - Across the 12 months ending September 2026, Clarke’s share of searches among fire pump brands worldwide moved from 45.2% to 46.2%, and its estimated monthly branded searches held steady at 33.1K. ## Top fire pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Armstrong Fluid Technology was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clarke did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aurora | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Peerless Pump | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Patterson Pump | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Armstrong Fluid Technology | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Clarke | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tohatsu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Davey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fire pump brands - Asked ChatGPT "Which fire pump brand should I buy?": 1. Aurora, 2. Peerless Pump, 3. Armstrong Fluid Technology, 4. Patterson Pump - Asked ChatGPT "What are the best fire pump brands?": 1. Patterson Pump, 2. Peerless Pump, 3. Aurora, 4. Armstrong Fluid Technology - Asked ChatGPT "What's the best fire pump brand for a building?": 1. Aurora, 2. Peerless Pump, 3. Patterson Pump, 4. Armstrong Fluid Technology - Searched Google, AI Overview "fire pump system": named none of the brands we track Not named in any answer: Clarke, Tohatsu and Davey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fire pump brands worldwide in September 2026? - In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%. - In September 2026, Armstrong Fluid Technology gained share of searches among fire pump brands worldwide, from 12.8% to 14.2%. ## Month by month | Month | Armstrong Fluid Technology estimated searches | Armstrong Fluid Technology Share of Search | Armstrong Fluid Technology rank | Clarke estimated searches | Clarke Share of Search | Clarke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 14.7% | 3 | 33.1K | 45.2% | 1 | | Nov 2025 | 9.8K | 14.4% | 3 | 33.1K | 48.7% | 1 | | Dec 2025 | 8.8K | 13.2% | 3 | 33.1K | 49.6% | 1 | | Jan 2026 | 9.8K | 14% | 3 | 33.1K | 47.3% | 1 | | Feb 2026 | 11K | 17.3% | 3 | 27.1K | 42.5% | 1 | | Mar 2026 | 11K | 15.1% | 3 | 33.1K | 45.5% | 1 | | Apr 2026 | 11K | 15.2% | 3 | 33.1K | 45.8% | 1 | | May 2026 | 10.2K | 11.2% | 3 | 49.5K | 54.3% | 1 | | Jun 2026 | 11K | 14.5% | 3 | 33.1K | 43.7% | 1 | | Jul 2026 | 10.2K | 14.8% | 3 | 27.1K | 39.3% | 1 | | Aug 2026 | 10.2K | 12.8% | 3 | 33.1K | 41.4% | 1 | | Sep 2026 | 10.2K | 14.2% | 3 | 33.1K | 46.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Armstrong Fluid Technology’s and Clarke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Armstrong Fluid Technology**: Measured on the search terms “armstrong fluid technology” and “armstrong pumps”, summed into one figure. - **Clarke**: Measured on the search term “clarke”. - [Armstrong Fluid Technology profile](/demand/global-en/brands/armstrong-fluid) - [Clarke profile](/demand/global-en/brands/clarke) - [All fire pump brands worldwide](/demand/global-en/categories/fire-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Armstrong Fluid Technology or Clarke more popular in search? In September 2026, Clarke had more branded searches than Armstrong Fluid Technology among fire pump brands worldwide. Clarke had about 33,100 branded searches, while Armstrong Fluid Technology had 10,200. Clarke made up 46.2% of all fire pump brand searches we track, and Armstrong Fluid Technology accounted for 14.2%. ## Cite this page Brandwave. "Armstrong Fluid Technology vs Clarke: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/armstrong-fluid-vs-clarke This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/armstrong-fluid-vs-clarke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.