---
title: "Armstrong Flooring vs Quick-Step: Which is more popular by branded search?"
description: "Which is more popular in search, Armstrong Flooring or Quick-Step? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/armstrong-flooring-vs-quick-step"
publisher: "Brandwave"
---

# Armstrong Flooring vs Quick-Step: Which is more popular by branded search?

Which is more popular in search, Armstrong Flooring or Quick-Step? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Armstrong Flooring and Quick-Step
- **Competitive set**: Flooring
- **Market**: Global
- **Month measured**: Aug 2026
- **Armstrong Flooring Share of Search**: 2.9%
- **Quick-Step Share of Search**: 53.4%

## Which is more popular in search, Armstrong Flooring or Quick-Step?

- In August 2026, Quick-Step had more branded searches than Armstrong Flooring among flooring worldwide. Quick-Step was estimated to have 148K branded searches compared to Armstrong Flooring’s 8.1K, and held a 53.4% Share of Search versus Armstrong Flooring’s 2.9%.
- Quick-Step was ahead of Armstrong Flooring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armstrong Flooring’s estimated Share of Search among flooring worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide moved from 52.6% to 53.4%, and its estimated monthly branded searches moved from 181K to 148K.

## How did search popularity change for flooring worldwide in August 2026?

- In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 52.6% to 53.4%.
- Estimated monthly branded searches for Armstrong Flooring worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Month by month

| Month | Armstrong Flooring estimated searches | Armstrong Flooring Share of Search | Armstrong Flooring rank | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 2.9% | 5 | 181K | 52.6% | 1 |
| Nov 2025 | 9.9K | 3% | 5 | 181K | 54.3% | 1 |
| Dec 2025 | 8.1K | 1.5% | 5 | 402K | 75.8% | 1 |
| Jan 2026 | 9.9K | 2.9% | 5 | 181K | 52.5% | 1 |
| Feb 2026 | 9.9K | 3% | 5 | 181K | 54.3% | 1 |
| Mar 2026 | 9.9K | 2.9% | 5 | 181K | 52.6% | 1 |
| Apr 2026 | 9.9K | 3.1% | 5 | 148K | 46.5% | 1 |
| May 2026 | 8.1K | 2.6% | 5 | 148K | 47% | 1 |
| Jun 2026 | 8.1K | 2.7% | 5 | 148K | 48.7% | 1 |
| Jul 2026 | 8.1K | 2.9% | 5 | 148K | 52.6% | 1 |
| Aug 2026 | 8.1K | 2.9% | 5 | 148K | 53.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Armstrong Flooring’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Armstrong Flooring**: Measured on the search term “armstrong flooring”.
- **Quick-Step**: Measured on the search terms “quick-step” and “quickstep”, summed into one figure.

- [Armstrong Flooring profile](/demand/global-en/brands/armstrong-flooring)
- [Quick-Step profile](/demand/global-en/brands/quick-step)
- [All flooring worldwide](/demand/global-en/categories/flooring): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Armstrong Flooring or Quick-Step?

In August 2026, Quick-Step had more branded searches than Armstrong Flooring among flooring worldwide. Quick-Step was estimated to have 148K branded searches compared to Armstrong Flooring’s 8.1K, and held a 53.4% Share of Search versus Armstrong Flooring’s 2.9%.

## Cite this page

Brandwave. "Armstrong Flooring vs Quick-Step: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/armstrong-flooring-vs-quick-step

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/armstrong-flooring-vs-quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.