--- title: "Arm and Hammer vs Parodontax: Which is searched more?" description: "Is Arm and Hammer or Parodontax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-parodontax" publisher: "Brandwave" --- # Arm and Hammer vs Parodontax: Which is searched more? Is Arm and Hammer or Parodontax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm and Hammer and Parodontax - **Competitive set**: Toothpaste brands - **Market**: Global - **Month measured**: Sep 2026 - **Arm and Hammer Share of Search**: 0.7% - **Parodontax Share of Search**: 7.8% ## Is Arm and Hammer or Parodontax more popular in search? - In September 2026, Parodontax had more branded searches than Arm and Hammer among toothpaste brands worldwide. Parodontax had about 201,000 branded searches, while Arm and Hammer had 18,100. Parodontax made up 7.8% of all toothpaste brand searches we track, and Arm and Hammer accounted for 0.7%. - Parodontax was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm and Hammer’s share of searches among toothpaste brands worldwide moved from 0.62% to 0.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches held steady at 201K. ## Top toothpaste brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parodontax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Arm and Hammer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arm and Hammer was listed before Parodontax in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crest | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sensodyne | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm and Hammer | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parodontax | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Oral-B | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toothpaste brands - Asked ChatGPT "Which toothpaste brand should I buy?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Crest, 2. Colgate, 3. Sensodyne, 4. Arm and Hammer, 5. Parodontax - Asked ChatGPT "What's the best toothpaste brand for daily brushing?": 1. Colgate, 2. Crest, 3. Sensodyne - Searched Google, AI Overview "toothpaste brands": 1. Crest, 2. Colgate, 3. Sensodyne, 4. Arm and Hammer, 5. Parodontax - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Sensodyne, 3. Parodontax Not named in any answer: Oral-B. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toothpaste brands worldwide in September 2026? - Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026. - Estimated monthly branded searches for Arm and Hammer worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Arm and Hammer estimated searches | Arm and Hammer Share of Search | Arm and Hammer rank | Parodontax estimated searches | Parodontax Share of Search | Parodontax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.62% | 6 | 201K | 8.4% | 4 | | Nov 2025 | 14.8K | 0.56% | 6 | 201K | 7.7% | 4 | | Dec 2025 | 14.8K | 0.57% | 6 | 246K | 9.5% | 4 | | Jan 2026 | 18.1K | 0.68% | 6 | 246K | 9.2% | 4 | | Feb 2026 | 14.8K | 0.66% | 6 | 201K | 8.9% | 4 | | Mar 2026 | 14.8K | 0.59% | 6 | 246K | 9.8% | 4 | | Apr 2026 | 14.8K | 0.61% | 6 | 201K | 8.3% | 4 | | May 2026 | 14.8K | 0.64% | 6 | 201K | 8.7% | 4 | | Jun 2026 | 14.8K | 0.64% | 6 | 201K | 8.7% | 4 | | Jul 2026 | 14.8K | 0.61% | 6 | 201K | 8.3% | 4 | | Aug 2026 | 18.1K | 0.7% | 6 | 201K | 7.8% | 4 | | Sep 2026 | 18.1K | 0.7% | 6 | 201K | 7.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm and Hammer’s and Parodontax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm and Hammer**: Measured on the search term “arm & hammer”. - **Parodontax**: Measured on the search term “parodontax”. - [Arm and Hammer profile](/demand/global-en/brands/arm-and-hammer) - [Parodontax profile](/demand/global-en/brands/parodontax) - [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm and Hammer or Parodontax more popular in search? In September 2026, Parodontax had more branded searches than Arm and Hammer among toothpaste brands worldwide. Parodontax had about 201,000 branded searches, while Arm and Hammer had 18,100. Parodontax made up 7.8% of all toothpaste brand searches we track, and Arm and Hammer accounted for 0.7%. ## Cite this page Brandwave. "Arm and Hammer vs Parodontax: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-parodontax This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-parodontax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.