---
title: "Arm and Hammer vs Oral-B: Which is searched more?"
description: "Which is more popular in search, Arm and Hammer or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-oral-b"
publisher: "Brandwave"
---

# Arm and Hammer vs Oral-B: Which is searched more?

Which is more popular in search, Arm and Hammer or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arm and Hammer and Oral-B
- **Competitive set**: Toothpaste brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Arm and Hammer Share of Search**: 2.4%
- **Oral-B Share of Search**: 45.3%

## Which is more popular in search, Arm and Hammer or Oral-B?

- In August 2026, Oral-B had more branded searches than Arm and Hammer among toothpaste brands worldwide. Oral-B was estimated to have 760K branded searches compared to Arm and Hammer’s 40.5K, and held a 45.3% Share of Search versus Arm and Hammer’s 2.4%.
- Oral-B was ahead of Arm and Hammer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among toothpaste brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothpaste brands worldwide moved from 47.8% to 45.3%, and its estimated monthly branded searches moved from 842K to 760K.

## How did search popularity change for toothpaste brands worldwide in August 2026?

Neither Arm and Hammer nor Oral-B moved beyond provider rounding among toothpaste brands in Aug 2026.

## Month by month

| Month | Arm and Hammer estimated searches | Arm and Hammer Share of Search | Arm and Hammer rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 2.3% | 5 | 842K | 47.8% | 1 |
| Nov 2025 | 33.1K | 1.6% | 5 | 1.2M | 58.7% | 1 |
| Dec 2025 | 33.1K | 1.8% | 5 | 1.1M | 56% | 1 |
| Jan 2026 | 33.1K | 1.9% | 5 | 862K | 48.2% | 1 |
| Feb 2026 | 33.1K | 2.2% | 5 | 705K | 45.9% | 1 |
| Mar 2026 | 40.5K | 2.5% | 5 | 705K | 43.1% | 1 |
| Apr 2026 | 40.5K | 2.7% | 5 | 688K | 45.1% | 1 |
| May 2026 | 40.5K | 2.7% | 5 | 688K | 45.1% | 1 |
| Jun 2026 | 40.5K | 2.6% | 5 | 705K | 45.7% | 1 |
| Jul 2026 | 40.5K | 2.6% | 5 | 705K | 45.7% | 1 |
| Aug 2026 | 40.5K | 2.4% | 5 | 760K | 45.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arm and Hammer**: Measured on the search term “arm and hammer”.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.

- [Arm and Hammer profile](/demand/global-en/brands/arm-and-hammer)
- [Oral-B profile](/demand/global-en/brands/oral-b)
- [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arm and Hammer or Oral-B?

In August 2026, Oral-B had more branded searches than Arm and Hammer among toothpaste brands worldwide. Oral-B was estimated to have 760K branded searches compared to Arm and Hammer’s 40.5K, and held a 45.3% Share of Search versus Arm and Hammer’s 2.4%.

## Cite this page

Brandwave. "Arm and Hammer vs Oral-B: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.