---
title: "Arm and Hammer vs Flo: Which is searched more?"
description: "Which is more popular in search, Arm and Hammer or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Nasal spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-flo"
publisher: "Brandwave"
---

# Arm and Hammer vs Flo: Which is searched more?

Which is more popular in search, Arm and Hammer or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Nasal spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arm and Hammer and Flo
- **Competitive set**: Nasal spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Arm and Hammer Share of Search**: 1.7%
- **Flo Share of Search**: 3.2%

## Which is more popular in search, Arm and Hammer or Flo?

- In September 2026, Flo had more branded searches than Arm and Hammer among nasal spray brands worldwide. Flo was estimated to have 84.2K branded searches compared to Arm and Hammer’s 45.9K, and held a 3.2% Share of Search versus Arm and Hammer’s 1.7%.
- Flo was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among nasal spray brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Flo’s estimated Share of Search among nasal spray brands worldwide moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 84.7K to 84.2K.

## How did search popularity change for nasal spray brands worldwide in September 2026?

- In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.

## Month by month

| Month | Arm and Hammer estimated searches | Arm and Hammer Share of Search | Arm and Hammer rank | Flo estimated searches | Flo Share of Search | Flo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 45.9K | 1.6% | 6 | 84.7K | 2.9% | 5 |
| Nov 2025 | 37.5K | 1.4% | 6 | 78.1K | 2.9% | 5 |
| Dec 2025 | 37.5K | 1.2% | 6 | 75.8K | 2.4% | 5 |
| Jan 2026 | 38.5K | 1.2% | 7 | 105K | 3.3% | 5 |
| Feb 2026 | 37.5K | 1.4% | 6 | 100K | 3.7% | 5 |
| Mar 2026 | 45.9K | 1.7% | 6 | 100K | 3.7% | 5 |
| Apr 2026 | 45.9K | 1.9% | 6 | 83.7K | 3.5% | 5 |
| May 2026 | 45.9K | 2% | 6 | 111K | 4.9% | 4 |
| Jun 2026 | 47.1K | 2.1% | 6 | 123K | 5.6% | 4 |
| Jul 2026 | 45.9K | 2.1% | 6 | 129K | 5.9% | 4 |
| Aug 2026 | 45.9K | 2% | 6 | 89.7K | 3.9% | 5 |
| Sep 2026 | 45.9K | 1.7% | 6 | 84.2K | 3.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arm and Hammer**: Measured on the search terms “arm and hammer” and “arm hammer”, summed into one figure.
- **Flo**: Measured on the search terms “flo app”, “flo health”, “flo ovulation” and “flo period tracker”, summed into one figure.

- [Arm and Hammer profile](/demand/global-en/brands/arm-and-hammer)
- [Flo profile](/demand/global-en/brands/flo)
- [All nasal spray brands worldwide](/demand/global-en/categories/nasal-spray-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arm and Hammer or Flo?

In September 2026, Flo had more branded searches than Arm and Hammer among nasal spray brands worldwide. Flo was estimated to have 84.2K branded searches compared to Arm and Hammer’s 45.9K, and held a 3.2% Share of Search versus Arm and Hammer’s 1.7%.

## Cite this page

Brandwave. "Arm and Hammer vs Flo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-flo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-flo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.