---
title: "Arm and Hammer vs Crest: Which is searched more?"
description: "Which is more popular in search, Arm and Hammer or Crest? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-crest-toothpaste"
publisher: "Brandwave"
---

# Arm and Hammer vs Crest: Which is searched more?

Which is more popular in search, Arm and Hammer or Crest? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arm and Hammer and Crest
- **Competitive set**: Toothpaste brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Arm and Hammer Share of Search**: 2.4%
- **Crest Share of Search**: 3.6%

## Which is more popular in search, Arm and Hammer or Crest?

- In August 2026, Crest had more branded searches than Arm and Hammer among toothpaste brands worldwide. Crest was estimated to have 60.5K branded searches compared to Arm and Hammer’s 40.5K, and held a 3.6% Share of Search versus Arm and Hammer’s 2.4%.
- Crest was ahead of Arm and Hammer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among toothpaste brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Crest’s estimated Share of Search among toothpaste brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for toothpaste brands worldwide in August 2026?

Neither Arm and Hammer nor Crest moved beyond provider rounding among toothpaste brands in Aug 2026.

## Month by month

| Month | Arm and Hammer estimated searches | Arm and Hammer Share of Search | Arm and Hammer rank | Crest estimated searches | Crest Share of Search | Crest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 2.3% | 5 | 60.5K | 3.4% | 4 |
| Nov 2025 | 33.1K | 1.6% | 5 | 60.5K | 3% | 4 |
| Dec 2025 | 33.1K | 1.8% | 5 | 60.5K | 3.2% | 4 |
| Jan 2026 | 33.1K | 1.9% | 5 | 74K | 4.1% | 4 |
| Feb 2026 | 33.1K | 2.2% | 5 | 60.5K | 3.9% | 4 |
| Mar 2026 | 40.5K | 2.5% | 5 | 74K | 4.5% | 4 |
| Apr 2026 | 40.5K | 2.7% | 5 | 60.5K | 4% | 4 |
| May 2026 | 40.5K | 2.7% | 5 | 60.5K | 4% | 4 |
| Jun 2026 | 40.5K | 2.6% | 5 | 60.5K | 3.9% | 4 |
| Jul 2026 | 40.5K | 2.6% | 5 | 60.5K | 3.9% | 4 |
| Aug 2026 | 40.5K | 2.4% | 5 | 60.5K | 3.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Crest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arm and Hammer**: Measured on the search term “arm and hammer”.
- **Crest**: Measured on the search term “crest toothpaste”.

- [Arm and Hammer profile](/demand/global-en/brands/arm-and-hammer)
- [Crest profile](/demand/global-en/brands/crest-toothpaste)
- [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arm and Hammer or Crest?

In August 2026, Crest had more branded searches than Arm and Hammer among toothpaste brands worldwide. Crest was estimated to have 60.5K branded searches compared to Arm and Hammer’s 40.5K, and held a 3.6% Share of Search versus Arm and Hammer’s 2.4%.

## Cite this page

Brandwave. "Arm and Hammer vs Crest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-crest-toothpaste

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arm-and-hammer-vs-crest-toothpaste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.