---
title: "Arlo vs Wyze: Which is more popular by branded search?"
description: "Which is more popular in search, Arlo or Wyze? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arlo-vs-wyze"
publisher: "Brandwave"
---

# Arlo vs Wyze: Which is more popular by branded search?

Which is more popular in search, Arlo or Wyze? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arlo and Wyze
- **Competitive set**: Home security camera brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Arlo Share of Search**: 11%
- **Wyze Share of Search**: 7%

## Which is more popular in search, Arlo or Wyze?

- In August 2026, Arlo had more branded searches than Wyze among home security camera brands worldwide. Arlo was estimated to have 397K branded searches compared to Wyze’s 250K, and held an 11% Share of Search versus Wyze’s 7%.
- Arlo was ahead of Wyze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide moved from 13.1% to 11%, and its estimated monthly branded searches moved from 484K to 397K.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among home security camera brands worldwide moved from 7.6% to 7%, and its estimated monthly branded searches moved from 282K to 250K.

## How did search popularity change for home security camera brands worldwide in August 2026?

- Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.
- Estimated monthly branded searches for Wyze worldwide fell 11.4% over 11 measured months, from 282K to 250K in August 2026.

## Month by month

| Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Wyze estimated searches | Wyze Share of Search | Wyze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 484K | 13.1% | 4 | 282K | 7.6% | 5 |
| Nov 2025 | 491K | 11.4% | 4 | 317K | 7.3% | 5 |
| Dec 2025 | 427K | 10.3% | 4 | 285K | 6.9% | 5 |
| Jan 2026 | 426K | 11% | 4 | 283K | 7.3% | 5 |
| Feb 2026 | 435K | 12.5% | 3 | 282K | 8.1% | 5 |
| Mar 2026 | 426K | 12.1% | 4 | 280K | 8% | 5 |
| Apr 2026 | 441K | 13.1% | 4 | 319K | 9.5% | 5 |
| May 2026 | 412K | 11.7% | 4 | 279K | 7.9% | 5 |
| Jun 2026 | 398K | 10.7% | 4 | 248K | 6.7% | 5 |
| Jul 2026 | 394K | 11.5% | 4 | 246K | 7.2% | 5 |
| Aug 2026 | 397K | 11% | 4 | 250K | 7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arlo’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.
- **Wyze**: Measured on the search terms “camera wyze”, “security camera wyze”, “wyze”, “wyze cam”, “wyze com”, “wyze doorbell”, “wyze floodlight”, “wyze home security” and “wyze security camera”, summed into one figure.

- [Arlo profile](/demand/global-en/brands/arlo)
- [Wyze profile](/demand/global-en/brands/wyze)
- [All home security camera brands worldwide](/demand/global-en/categories/home-security-camera-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arlo or Wyze?

In August 2026, Arlo had more branded searches than Wyze among home security camera brands worldwide. Arlo was estimated to have 397K branded searches compared to Wyze’s 250K, and held an 11% Share of Search versus Wyze’s 7%.

## Cite this page

Brandwave. "Arlo vs Wyze: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arlo-vs-wyze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arlo-vs-wyze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.