--- title: "Arlo vs TP-Link Tapo: Which is searched more?" description: "Is Arlo or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arlo-vs-tp-link-tapo" publisher: "Brandwave" --- # Arlo vs TP-Link Tapo: Which is searched more? Is Arlo or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arlo and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: Global - **Month measured**: Sep 2026 - **Arlo Share of Search**: 11.6% - **TP-Link Tapo Share of Search**: 8.7% ## Is Arlo or TP-Link Tapo more popular in search? - In September 2026, Arlo had more branded searches than TP-Link Tapo among home security camera brands worldwide. Arlo had about 367,000 branded searches, while TP-Link Tapo had 275,000. Arlo made up 11.6% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.7%. - Arlo was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands worldwide moved from 13.6% to 11.6%, and its estimated monthly branded searches moved from 481K to 367K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide moved from 6.4% to 8.7%, and its estimated monthly branded searches moved from 226K to 275K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arlo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TP-Link Tapo was listed before Arlo in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ring | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Google Nest | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Arlo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wyze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which security camera brand should I buy?": 1. Reolink, 2. Eufy, 3. Ring, 4. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands?": 1. Reolink, 2. Ring, 3. Eufy, 4. Google Nest, 5. TP-Link Tapo, 6. Arlo - Asked ChatGPT "What's the best security camera brand for house security?": 1. Reolink, 2. Eufy, 3. Ring, 4. Google Nest, 5. Arlo - Searched Google, AI Overview "best home security camera": 1. Ring, 2. Google Nest, 3. Eufy, 4. Wyze, 5. TP-Link Tapo - Searched Google, AI Overview "wireless security camera": 1. TP-Link Tapo, 2. Eufy, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home security camera brands worldwide in September 2026? - Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026. - Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026. ## Month by month | Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 481K | 13.6% | 3 | 226K | 6.4% | 7 | | Nov 2025 | 487K | 12.2% | 4 | 239K | 6% | 7 | | Dec 2025 | 423K | 11.4% | 5 | 239K | 6.5% | 7 | | Jan 2026 | 422K | 12% | 4 | 275K | 7.8% | 7 | | Feb 2026 | 432K | 13.3% | 2 | 226K | 6.9% | 7 | | Mar 2026 | 423K | 13.5% | 3 | 239K | 7.6% | 7 | | Apr 2026 | 438K | 13.9% | 3 | 226K | 7.2% | 7 | | May 2026 | 410K | 12.8% | 4 | 275K | 8.6% | 7 | | Jun 2026 | 395K | 11.7% | 4 | 275K | 8.2% | 6 | | Jul 2026 | 391K | 12.3% | 4 | 275K | 8.6% | 5 | | Aug 2026 | 394K | 11.8% | 4 | 275K | 8.3% | 5 | | Sep 2026 | 367K | 11.6% | 4 | 275K | 8.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Arlo’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure. - **TP-Link Tapo**: Measured on the search terms “tapo camera” and “tp link tapo”, summed into one figure. - [Arlo profile](/demand/global-en/brands/arlo) - [TP-Link Tapo profile](/demand/global-en/brands/tp-link-tapo) - [All home security camera brands worldwide](/demand/global-en/categories/home-security-camera-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arlo or TP-Link Tapo more popular in search? In September 2026, Arlo had more branded searches than TP-Link Tapo among home security camera brands worldwide. Arlo had about 367,000 branded searches, while TP-Link Tapo had 275,000. Arlo made up 11.6% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.7%. ## Cite this page Brandwave. "Arlo vs TP-Link Tapo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arlo-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arlo-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.