---
title: "Arlo vs SimpliSafe: Which is more popular by branded search?"
description: "Which is more popular in search, Arlo or SimpliSafe? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arlo-vs-simplisafe"
publisher: "Brandwave"
---

# Arlo vs SimpliSafe: Which is more popular by branded search?

Which is more popular in search, Arlo or SimpliSafe? Compare estimated monthly branded-search demand and Share of Search inside the Home alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arlo and SimpliSafe
- **Competitive set**: Home alarm brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Arlo Share of Search**: 13.1%
- **SimpliSafe Share of Search**: 6.6%

## Which is more popular in search, Arlo or SimpliSafe?

- In August 2026, Arlo had more branded searches than SimpliSafe among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to SimpliSafe’s 201K, and held a 13.1% Share of Search versus SimpliSafe’s 6.6%.
- Arlo was ahead of SimpliSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide moved from 15.2% to 13.1%, and its estimated monthly branded searches moved from 484K to 397K.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for home alarm brands worldwide in August 2026?

- In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.
- Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Month by month

| Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | SimpliSafe estimated searches | SimpliSafe Share of Search | SimpliSafe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 484K | 15.2% | 3 | 246K | 7.7% | 4 |
| Nov 2025 | 491K | 13.5% | 3 | 246K | 6.7% | 4 |
| Dec 2025 | 427K | 12% | 3 | 201K | 5.7% | 4 |
| Jan 2026 | 426K | 12.8% | 3 | 201K | 6.1% | 4 |
| Feb 2026 | 435K | 14.6% | 3 | 201K | 6.7% | 4 |
| Mar 2026 | 426K | 14.5% | 3 | 201K | 6.8% | 4 |
| Apr 2026 | 441K | 16% | 3 | 201K | 7.3% | 4 |
| May 2026 | 412K | 14% | 3 | 201K | 6.8% | 4 |
| Jun 2026 | 398K | 12.7% | 3 | 201K | 6.4% | 4 |
| Jul 2026 | 394K | 13.8% | 3 | 201K | 7% | 4 |
| Aug 2026 | 397K | 13.1% | 3 | 201K | 6.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arlo’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.
- **SimpliSafe**: Measured on the search term “simplisafe”.

- [Arlo profile](/demand/global-en/brands/arlo)
- [SimpliSafe profile](/demand/global-en/brands/simplisafe)
- [All home alarm brands worldwide](/demand/global-en/categories/home-alarm-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arlo or SimpliSafe?

In August 2026, Arlo had more branded searches than SimpliSafe among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to SimpliSafe’s 201K, and held a 13.1% Share of Search versus SimpliSafe’s 6.6%.

## Cite this page

Brandwave. "Arlo vs SimpliSafe: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arlo-vs-simplisafe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arlo-vs-simplisafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.