---
title: "Arlo vs Reolink: Which is more popular by branded search?"
description: "Which is more popular in search, Arlo or Reolink? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arlo-vs-reolink"
publisher: "Brandwave"
---

# Arlo vs Reolink: Which is more popular by branded search?

Which is more popular in search, Arlo or Reolink? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arlo and Reolink
- **Competitive set**: Home security camera brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Arlo Share of Search**: 11%
- **Reolink Share of Search**: 14.6%

## Which is more popular in search, Arlo or Reolink?

- In August 2026, Reolink had more branded searches than Arlo among home security camera brands worldwide. Reolink was estimated to have 524K branded searches compared to Arlo’s 397K, and held a 14.6% Share of Search versus Arlo’s 11%.
- The lead changed hands 2 times in the 11 months ending August 2026: Arlo took it in February 2026, Reolink took it in March 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide moved from 13.1% to 11%, and its estimated monthly branded searches moved from 484K to 397K.
- Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide moved from 13.4% to 14.6%, and its estimated monthly branded searches moved from 497K to 524K.

## How did search popularity change for home security camera brands worldwide in August 2026?

- In August 2026, Reolink lost estimated Share of Search among home security camera brands worldwide, from 15.3% to 14.6%.
- Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.

## Month by month

| Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Reolink estimated searches | Reolink Share of Search | Reolink rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 484K | 13.1% | 4 | 497K | 13.4% | 3 |
| Nov 2025 | 491K | 11.4% | 4 | 606K | 14% | 3 |
| Dec 2025 | 427K | 10.3% | 4 | 508K | 12.3% | 3 |
| Jan 2026 | 426K | 11% | 4 | 496K | 12.8% | 3 |
| Feb 2026 | 435K | 12.5% | 3 | 428K | 12.3% | 4 |
| Mar 2026 | 426K | 12.1% | 4 | 498K | 14.2% | 3 |
| Apr 2026 | 441K | 13.1% | 4 | 494K | 14.7% | 3 |
| May 2026 | 412K | 11.7% | 4 | 503K | 14.2% | 3 |
| Jun 2026 | 398K | 10.7% | 4 | 538K | 14.5% | 3 |
| Jul 2026 | 394K | 11.5% | 4 | 523K | 15.3% | 3 |
| Aug 2026 | 397K | 11% | 4 | 524K | 14.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arlo’s and Reolink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.
- **Reolink**: Measured on the search terms “camera reolink”, “reolink”, “reolink argus”, “reolink com”, “reolink duo”, “reolink go”, “reolink home security”, “reolink security camera” and “reolink trackmix”, summed into one figure.

- [Arlo profile](/demand/global-en/brands/arlo)
- [Reolink profile](/demand/global-en/brands/reolink)
- [All home security camera brands worldwide](/demand/global-en/categories/home-security-camera-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arlo or Reolink?

In August 2026, Reolink had more branded searches than Arlo among home security camera brands worldwide. Reolink was estimated to have 524K branded searches compared to Arlo’s 397K, and held a 14.6% Share of Search versus Arlo’s 11%.

## Cite this page

Brandwave. "Arlo vs Reolink: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arlo-vs-reolink

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arlo-vs-reolink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.