---
title: "Aritzia vs Woolrich: Which is searched more?"
description: "Is Aritzia or Woolrich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aritzia-vs-woolrich"
publisher: "Brandwave"
---

# Aritzia vs Woolrich: Which is searched more?

Is Aritzia or Woolrich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aritzia and Woolrich
- **Competitive set**: Coats
- **Market**: Global
- **Month measured**: Sep 2026
- **Aritzia Share of Search**: 23.4%
- **Woolrich Share of Search**: 0.07%

## Is Aritzia or Woolrich more popular in search?

- In September 2026, Aritzia had more branded searches than Woolrich among coats worldwide. Aritzia had about 4.1 million branded searches, while Woolrich had 12,100. Aritzia made up 23.4% of all coat searches we track, and Woolrich accounted for 0.07%.
- Aritzia was ahead of Woolrich in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aritzia’s share of searches among coats worldwide moved from 17.2% to 23.4%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Woolrich’s share of searches among coats worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## How did search popularity change for coats worldwide in September 2026?

- In September 2026, Aritzia overtook The North Face to become the leader among coats worldwide, with 23.4% of the searches.
- Estimated monthly branded searches for Woolrich worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

## Month by month

| Month | Aritzia estimated searches | Aritzia Share of Search | Aritzia rank | Woolrich estimated searches | Woolrich Share of Search | Woolrich rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 17.2% | 2 | 18.1K | 0.08% | 11 |
| Nov 2025 | 7.5M | 21.2% | 2 | 27.1K | 0.08% | 11 |
| Dec 2025 | 5M | 17.2% | 2 | 22.2K | 0.08% | 11 |
| Jan 2026 | 4.1M | 16.8% | 2 | 18.1K | 0.07% | 11 |
| Feb 2026 | 2.7M | 16.1% | 3 | 9.9K | 0.06% | 11 |
| Mar 2026 | 3.4M | 21% | 2 | 6.6K | 0.04% | 11 |
| Apr 2026 | 3.4M | 24.7% | 1 | 4.4K | 0.03% | 11 |
| May 2026 | 3.4M | 23.8% | 1 | 4.4K | 0.03% | 11 |
| Jun 2026 | 3.4M | 26.5% | 1 | 3.6K | 0.03% | 11 |
| Jul 2026 | 3.4M | 25.3% | 1 | 4.4K | 0.03% | 11 |
| Aug 2026 | 3.4M | 22.3% | 2 | 6.6K | 0.04% | 11 |
| Sep 2026 | 4.1M | 23.4% | 1 | 12.1K | 0.07% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aritzia’s and Woolrich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aritzia**: Measured on the search term “aritzia”.
- **Woolrich**: Measured on the search term “woolrich jacket”.

- [Aritzia profile](/demand/global-en/brands/aritzia)
- [Woolrich profile](/demand/global-en/brands/woolrich)
- [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aritzia or Woolrich more popular in search?

In September 2026, Aritzia had more branded searches than Woolrich among coats worldwide. Aritzia had about 4.1 million branded searches, while Woolrich had 12,100. Aritzia made up 23.4% of all coat searches we track, and Woolrich accounted for 0.07%.

## Cite this page

Brandwave. "Aritzia vs Woolrich: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aritzia-vs-woolrich

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aritzia-vs-woolrich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.