--- title: "Aritzia vs The North Face: Which is searched more?" description: "Is Aritzia or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aritzia-vs-the-north-face" publisher: "Brandwave" --- # Aritzia vs The North Face: Which is searched more? Is Aritzia or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aritzia and The North Face - **Competitive set**: Coats - **Market**: Global - **Month measured**: Sep 2026 - **Aritzia Share of Search**: 23.4% - **The North Face Share of Search**: 23.3% ## Is Aritzia or The North Face more popular in search? - In September 2026, Aritzia and The North Face were level in searches among coats worldwide, with an estimated 4.1M branded searches each, at 23.4% and 23.3% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Aritzia took it in April 2026, The North Face took it in August 2026, Aritzia took it in September 2026. - Across the 12 months ending September 2026, Aritzia’s share of searches among coats worldwide moved from 17.2% to 23.4%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, The North Face’s share of searches among coats worldwide moved from 28.2% to 23.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top coats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face appeared in all five answers. Aritzia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Aritzia in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canada Goose | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Max Mara | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Aritzia | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Burberry | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Mackage | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moncler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolrich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coats - Asked ChatGPT "Which coat brand should I buy?": 1. Max Mara, 2. Aritzia, 3. Patagonia, 4. Quince, 5. The North Face - Asked ChatGPT "What are the best coat brands?": 1. Max Mara, 2. Canada Goose, 3. Burberry, 4. Aritzia, 5. The North Face, 6. Quince - Asked ChatGPT "What's the best coat brand for cold winter weather?": 1. Canada Goose, 2. The North Face, 3. Patagonia - Searched Google, AI Overview "coat brands": 1. The North Face, 2. Canada Goose, 3. Mackage, 4. Quince, 5. Burberry - Searched Google, AI Overview "winter coat brand": 1. Canada Goose, 2. The North Face, 3. Patagonia, 4. Quince Not named in any answer: Barbour, Moncler and Woolrich. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coats worldwide in September 2026? - In September 2026, Aritzia overtook The North Face to become the leader among coats worldwide, with 23.4% of the searches. - In September 2026, The North Face lost share of searches among coats worldwide, from 24.4% to 23.3%. ## Month by month | Month | Aritzia estimated searches | Aritzia Share of Search | Aritzia rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 17.2% | 2 | 6.7M | 28.2% | 1 | | Nov 2025 | 7.5M | 21.2% | 2 | 11.1M | 31.6% | 1 | | Dec 2025 | 5M | 17.2% | 2 | 9.1M | 31.2% | 1 | | Jan 2026 | 4.1M | 16.8% | 2 | 7.4M | 30.5% | 1 | | Feb 2026 | 2.7M | 16.1% | 3 | 5M | 29.2% | 1 | | Mar 2026 | 3.4M | 21% | 2 | 3.7M | 23.5% | 1 | | Apr 2026 | 3.4M | 24.7% | 1 | 2.7M | 20.1% | 3 | | May 2026 | 3.4M | 23.8% | 1 | 3.3M | 23.6% | 2 | | Jun 2026 | 3.4M | 26.5% | 1 | 2.7M | 21.5% | 3 | | Jul 2026 | 3.4M | 25.3% | 1 | 3.3M | 25.1% | 2 | | Aug 2026 | 3.4M | 22.3% | 2 | 3.7M | 24.4% | 1 | | Sep 2026 | 4.1M | 23.4% | 1 | 4.1M | 23.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aritzia’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aritzia**: Measured on the search term “aritzia”. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Aritzia profile](/demand/global-en/brands/aritzia) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aritzia or The North Face more popular in search? In September 2026, Aritzia and The North Face were level in searches among coats worldwide, with an estimated 4.1M branded searches each, at 23.4% and 23.3% of the total. ## Cite this page Brandwave. "Aritzia vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aritzia-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aritzia-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.