--- title: "Aritzia vs H&M: Which is searched more?" description: "Is Aritzia or H&M more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aritzia-vs-h-and-m" publisher: "Brandwave" --- # Aritzia vs H&M: Which is searched more? Is Aritzia or H&M more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aritzia and H&M - **Competitive set**: Women's fashion retailers - **Market**: Global - **Month measured**: Sep 2026 - **Aritzia Share of Search**: 4.4% - **H&M Share of Search**: 17.7% ## Is Aritzia or H&M more popular in search? - In September 2026, H&M had more branded searches than Aritzia among women's fashion retailers worldwide. H&M had about 16.6 million branded searches, while Aritzia had 4.1 million. H&M made up 17.7% of all women's fashion retailer searches we track, and Aritzia accounted for 4.4%. - H&M was ahead of Aritzia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aritzia’s share of searches among women's fashion retailers worldwide moved from 4% to 4.4%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, H&M’s share of searches among women's fashion retailers worldwide moved from 20% to 17.7%, and its estimated monthly branded searches moved from 20.4M to 16.6M. ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Aritzia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. H&M was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Aritzia was listed before H&M in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie - Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo - Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince - Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M Not named in any answer: Cotton On, Country Road, Seed Heritage and Max. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for women's fashion retailers worldwide in September 2026? - In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%. - Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026. ## Month by month | Month | Aritzia estimated searches | Aritzia Share of Search | Aritzia rank | H&M estimated searches | H&M Share of Search | H&M rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 4% | 6 | 20.4M | 20% | 2 | | Nov 2025 | 7.5M | 6% | 5 | 20.4M | 16.3% | 2 | | Dec 2025 | 5M | 4.2% | 6 | 20.4M | 17% | 2 | | Jan 2026 | 4.1M | 4.3% | 6 | 16.6M | 17.6% | 2 | | Feb 2026 | 2.7M | 3.6% | 6 | 13.6M | 17.9% | 2 | | Mar 2026 | 3.4M | 3.5% | 6 | 16.6M | 17.5% | 2 | | Apr 2026 | 3.4M | 3.6% | 6 | 16.6M | 17.8% | 2 | | May 2026 | 3.4M | 3.4% | 6 | 20.4M | 20.6% | 2 | | Jun 2026 | 3.4M | 3.6% | 6 | 20.4M | 22% | 2 | | Jul 2026 | 3.4M | 3.6% | 6 | 16.6M | 17.8% | 2 | | Aug 2026 | 3.4M | 3.5% | 6 | 16.6M | 17.5% | 2 | | Sep 2026 | 4.1M | 4.4% | 6 | 16.6M | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aritzia’s and H&M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aritzia**: Measured on the search term “aritzia”. - **H&M**: Measured on the search term “h&m”. - [Aritzia profile](/demand/global-en/brands/aritzia) - [H&M profile](/demand/global-en/brands/h-and-m) - [All women's fashion retailers worldwide](/demand/global-en/categories/womens-fashion-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aritzia or H&M more popular in search? In September 2026, H&M had more branded searches than Aritzia among women's fashion retailers worldwide. H&M had about 16.6 million branded searches, while Aritzia had 4.1 million. H&M made up 17.7% of all women's fashion retailer searches we track, and Aritzia accounted for 4.4%. ## Cite this page Brandwave. "Aritzia vs H&M: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aritzia-vs-h-and-m This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aritzia-vs-h-and-m. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.