--- title: "Ariat vs Parlanti: Which is searched more?" description: "Is Ariat or Parlanti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ariat-vs-parlanti" publisher: "Brandwave" --- # Ariat vs Parlanti: Which is searched more? Is Ariat or Parlanti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ariat and Parlanti - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **Ariat Share of Search**: 97.5% - **Parlanti Share of Search**: 0.28% ## Is Ariat or Parlanti more popular in search? - In September 2026, Ariat had more branded searches than Parlanti among equestrian boots worldwide. Ariat had about 673,000 branded searches, while Parlanti had 1,900. Ariat made up 97.5% of all equestrian boot searches we track, and Parlanti accounted for 0.28%. - Ariat was ahead of Parlanti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ariat’s share of searches among equestrian boots worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide moved from 0.34% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ariat appeared in all four answers. Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ariat was listed before Parlanti in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - Estimated monthly branded searches for Parlanti worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Ariat estimated searches | Ariat Share of Search | Ariat rank | Parlanti estimated searches | Parlanti Share of Search | Parlanti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 96.7% | 1 | 2.4K | 0.34% | 4 | | Nov 2025 | 1M | 97.7% | 1 | 2.9K | 0.28% | 4 | | Dec 2025 | 1M | 98.1% | 1 | 2.4K | 0.24% | 4 | | Jan 2026 | 673K | 97.2% | 1 | 2.4K | 0.35% | 4 | | Feb 2026 | 550K | 96.9% | 1 | 2.4K | 0.42% | 4 | | Mar 2026 | 673K | 97.3% | 1 | 2.4K | 0.35% | 4 | | Apr 2026 | 673K | 97.5% | 1 | 2.4K | 0.35% | 4 | | May 2026 | 673K | 97.7% | 1 | 2.4K | 0.35% | 4 | | Jun 2026 | 673K | 97.9% | 1 | 1.9K | 0.28% | 4 | | Jul 2026 | 550K | 97.3% | 1 | 1.9K | 0.34% | 4 | | Aug 2026 | 673K | 97.6% | 1 | 2.4K | 0.35% | 4 | | Sep 2026 | 673K | 97.5% | 1 | 1.9K | 0.28% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ariat’s and Parlanti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ariat**: Measured on the search term “ariat”. - **Parlanti**: Measured on the search term “parlanti”. - [Ariat profile](/demand/global-en/brands/ariat) - [Parlanti profile](/demand/global-en/brands/parlanti) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ariat or Parlanti more popular in search? In September 2026, Ariat had more branded searches than Parlanti among equestrian boots worldwide. Ariat had about 673,000 branded searches, while Parlanti had 1,900. Ariat made up 97.5% of all equestrian boot searches we track, and Parlanti accounted for 0.28%. ## Cite this page Brandwave. "Ariat vs Parlanti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ariat-vs-parlanti This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ariat-vs-parlanti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.