---
title: "Ariat vs Duluth Trading Company: Which is searched more?"
description: "Is Ariat or Duluth Trading Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ariat-vs-duluth-trading-company"
publisher: "Brandwave"
---

# Ariat vs Duluth Trading Company: Which is searched more?

Is Ariat or Duluth Trading Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ariat and Duluth Trading Company
- **Competitive set**: Workwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ariat Share of Search**: 47.2%
- **Duluth Trading Company Share of Search**: 31.6%

## Is Ariat or Duluth Trading Company more popular in search?

- In September 2026, Ariat had more branded searches than Duluth Trading Company among workwear brands worldwide. Ariat had about 673,000 branded searches, while Duluth Trading Company had 450,000. Ariat made up 47.2% of all workwear brand searches we track, and Duluth Trading Company accounted for 31.6%.
- Ariat was ahead of Duluth Trading Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among workwear brands worldwide moved from 45.6% to 47.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Duluth Trading Company’s share of searches among workwear brands worldwide moved from 30.5% to 31.6%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for workwear brands worldwide in September 2026?

- In September 2026, Ariat lost share of searches among workwear brands worldwide, from 48.5% to 47.2%.
- In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%.

## Month by month

| Month | Ariat estimated searches | Ariat Share of Search | Ariat rank | Duluth Trading Company estimated searches | Duluth Trading Company Share of Search | Duluth Trading Company rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 45.6% | 1 | 450K | 30.5% | 2 |
| Nov 2025 | 1M | 45.3% | 1 | 823K | 37.3% | 2 |
| Dec 2025 | 1M | 46.9% | 1 | 823K | 38.6% | 2 |
| Jan 2026 | 673K | 47.2% | 1 | 450K | 31.5% | 2 |
| Feb 2026 | 550K | 48.6% | 1 | 301K | 26.6% | 2 |
| Mar 2026 | 673K | 53.2% | 1 | 301K | 23.8% | 2 |
| Apr 2026 | 673K | 53.5% | 1 | 301K | 23.9% | 2 |
| May 2026 | 673K | 50.6% | 1 | 368K | 27.7% | 2 |
| Jun 2026 | 673K | 47.2% | 1 | 450K | 31.6% | 2 |
| Jul 2026 | 550K | 43.9% | 1 | 450K | 35.9% | 2 |
| Aug 2026 | 673K | 48.5% | 1 | 450K | 32.5% | 2 |
| Sep 2026 | 673K | 47.2% | 1 | 450K | 31.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and Duluth Trading Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ariat**: Measured on the search term “ariat”.
- **Duluth Trading Company**: Measured on the search term “duluth trading company”.

- [Ariat profile](/demand/global-en/brands/ariat)
- [Duluth Trading Company profile](/demand/global-en/brands/duluth-trading-company)
- [All workwear brands worldwide](/demand/global-en/categories/workwear-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ariat or Duluth Trading Company more popular in search?

In September 2026, Ariat had more branded searches than Duluth Trading Company among workwear brands worldwide. Ariat had about 673,000 branded searches, while Duluth Trading Company had 450,000. Ariat made up 47.2% of all workwear brand searches we track, and Duluth Trading Company accounted for 31.6%.

## Cite this page

Brandwave. "Ariat vs Duluth Trading Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ariat-vs-duluth-trading-company

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ariat-vs-duluth-trading-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.