---
title: "Ariat vs Dr. Martens: Which is searched more?"
description: "Which is more popular in search, Ariat or Dr. Martens? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ariat-vs-dr-martens"
publisher: "Brandwave"
---

# Ariat vs Dr. Martens: Which is searched more?

Which is more popular in search, Ariat or Dr. Martens? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ariat and Dr. Martens
- **Competitive set**: Steel toe boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ariat Share of Search**: 12.7%
- **Dr. Martens Share of Search**: 34.4%

## Which is more popular in search, Ariat or Dr. Martens?

- In September 2026, Dr. Martens had more branded searches than Ariat among steel toe boot brands worldwide. Dr. Martens was estimated to have 1.8M branded searches compared to Ariat’s 673K, and held a 34.4% Share of Search versus Ariat’s 12.7%.
- Dr. Martens was ahead of Ariat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide moved from 8.6% to 12.7%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide moved from 28.8% to 34.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for steel toe boot brands worldwide in September 2026?

- In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.
- In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.

## Month by month

| Month | Ariat estimated searches | Ariat Share of Search | Ariat rank | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 8.6% | 4 | 2.2M | 28.8% | 2 |
| Nov 2025 | 1M | 9.7% | 4 | 2.7M | 26.7% | 2 |
| Dec 2025 | 1M | 10.7% | 4 | 2.7M | 29.3% | 2 |
| Jan 2026 | 673K | 8.3% | 4 | 2.2M | 27.5% | 2 |
| Feb 2026 | 550K | 10.7% | 4 | 1.5M | 29.2% | 2 |
| Mar 2026 | 673K | 10.7% | 4 | 1.5M | 23.9% | 3 |
| Apr 2026 | 673K | 14.2% | 4 | 1.2M | 25.7% | 2 |
| May 2026 | 673K | 16% | 3 | 1.2M | 29.1% | 2 |
| Jun 2026 | 673K | 18.5% | 3 | 1M | 27.4% | 2 |
| Jul 2026 | 550K | 13.5% | 3 | 1.2M | 30% | 2 |
| Aug 2026 | 673K | 13.8% | 3 | 1.5M | 30.7% | 2 |
| Sep 2026 | 673K | 12.7% | 3 | 1.8M | 34.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ariat**: Measured on the search term “ariat”.
- **Dr. Martens**: Measured on the search term “drmartens”.

- [Ariat profile](/demand/global-en/brands/ariat)
- [Dr. Martens profile](/demand/global-en/brands/dr-martens)
- [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ariat or Dr. Martens?

In September 2026, Dr. Martens had more branded searches than Ariat among steel toe boot brands worldwide. Dr. Martens was estimated to have 1.8M branded searches compared to Ariat’s 673K, and held a 34.4% Share of Search versus Ariat’s 12.7%.

## Cite this page

Brandwave. "Ariat vs Dr. Martens: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ariat-vs-dr-martens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ariat-vs-dr-martens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.