--- title: "Arduino vs SparkFun: Which is more popular?" description: "Is Arduino or SparkFun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Development board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arduino-vs-sparkfun" publisher: "Brandwave" --- # Arduino vs SparkFun: Which is more popular? Is Arduino or SparkFun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Development board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arduino and SparkFun - **Competitive set**: Development board brands - **Market**: Global - **Month measured**: Oct 2026 - **Arduino Share of Search**: 23.1% - **SparkFun Share of Search**: 0.51% ## Is Arduino or SparkFun more popular in search? - In October 2026, Arduino had more branded searches than SparkFun among development board brands worldwide. Arduino had about 1 million branded searches, while SparkFun had 22,200. Arduino made up 23.1% of all development board brand searches we track, and SparkFun accounted for 0.51%. - Arduino was ahead of SparkFun in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arduino’s share of searches among development board brands worldwide moved from 29.4% to 23.1%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending October 2026, SparkFun’s share of searches among development board brands worldwide moved from 0.53% to 0.51%, and its estimated monthly branded searches held steady at 22.2K. ## Top development board brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arduino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SparkFun was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arduino was listed before SparkFun in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arduino | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Raspberry Pi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Espressif | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BeagleBone | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | micro:bit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | STM32 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seeed Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adafruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SparkFun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Teensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about development board brands - Asked ChatGPT "Which microcontroller board should I start with?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Asked ChatGPT "What are the best alternatives to Raspberry Pi?": 1. Raspberry Pi, 2. Espressif, 3. Arduino - Asked ChatGPT "What's the best development board for electronics projects?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Searched Google, AI Overview "microcontroller": 1. Raspberry Pi, 2. Arduino, 3. SparkFun - Searched Google, AI Overview "single board computer": 1. Raspberry Pi, 2. BeagleBone Not named in any answer: micro:bit, STM32, Seeed Studio, Adafruit and Teensy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for development board brands worldwide in October 2026? - In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%. ## How has branded search for Arduino and SparkFun changed worldwide over the last 12 months? | Month | Arduino estimated searches | Arduino Share of Search | Arduino rank | SparkFun estimated searches | SparkFun Share of Search | SparkFun rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.2M | 29.4% | 1 | 22.2K | 0.53% | 8 | | Dec 2025 | 1M | 28.7% | 2 | 22.2K | 0.64% | 8 | | Jan 2026 | 1M | 25.1% | 2 | 27.1K | 0.68% | 8 | | Feb 2026 | 1M | 26.2% | 2 | 22.2K | 0.58% | 8 | | Mar 2026 | 1M | 24% | 2 | 27.1K | 0.65% | 8 | | Apr 2026 | 1M | 25.5% | 2 | 22.2K | 0.57% | 8 | | May 2026 | 1M | 25.5% | 2 | 22.2K | 0.57% | 8 | | Jun 2026 | 823K | 23.3% | 2 | 18.1K | 0.51% | 8 | | Jul 2026 | 673K | 23.6% | 2 | 18.1K | 0.64% | 8 | | Aug 2026 | 823K | 24.2% | 2 | 18.1K | 0.53% | 8 | | Sep 2026 | 1M | 25.9% | 2 | 22.2K | 0.57% | 8 | | Oct 2026 | 1M | 23.1% | 2 | 22.2K | 0.51% | 8 | ## How are Arduino’s and SparkFun’s branded searches counted? Brandwave collects information about searches that people make online using Arduino’s and SparkFun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arduino**: Measured on the search term “arduino”. - **SparkFun**: Measured on the search term “sparkfun”. - [Arduino profile](/demand/global-en/brands/arduino) - [SparkFun profile](/demand/global-en/brands/sparkfun) - [All development board brands worldwide](/demand/global-en/categories/development-board-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arduino or SparkFun more popular in search? In October 2026, Arduino had more branded searches than SparkFun among development board brands worldwide. Arduino had about 1 million branded searches, while SparkFun had 22,200. Arduino made up 23.1% of all development board brand searches we track, and SparkFun accounted for 0.51%. ## Cite this page Brandwave. "Arduino vs SparkFun: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/arduino-vs-sparkfun This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arduino-vs-sparkfun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.