--- title: "Arctic vs Thermalright: Which is searched more?" description: "Is Arctic or Thermalright more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CPU cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arctic-vs-thermalright" publisher: "Brandwave" --- # Arctic vs Thermalright: Which is searched more? Is Arctic or Thermalright more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CPU cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arctic and Thermalright - **Competitive set**: CPU cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Arctic Share of Search**: 12.8% - **Thermalright Share of Search**: 3.8% ## Is Arctic or Thermalright more popular in search? - In September 2026, Arctic had more branded searches than Thermalright among CPU cooler brands worldwide. Arctic had about 201,000 branded searches, while Thermalright had 60,500. Arctic made up 12.8% of all CPU cooler brand searches we track, and Thermalright accounted for 3.8%. - Arctic was ahead of Thermalright in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arctic’s share of searches among CPU cooler brands worldwide moved from 13.9% to 12.8%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Thermalright’s share of searches among CPU cooler brands worldwide moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top CPU cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Arctic and Thermalright showed up in all five answers. Thermalright was listed before Arctic in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thermalright | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Noctua | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arctic | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | be quiet! | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Corsair | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | NZXT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cooler Master | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CPU cooler brands - Asked ChatGPT "Which CPU cooler brand should I buy?": 1. Thermalright, 2. Arctic, 3. Noctua, 4. be quiet! - Asked ChatGPT "What are the best CPU cooler brands?": 1. Noctua, 2. Thermalright, 3. Arctic, 4. be quiet!, 5. Corsair - Asked ChatGPT "What's the best CPU cooler brand for a gaming pc?": 1. Noctua, 2. Thermalright, 3. Arctic, 4. be quiet! - Searched Google, AI Overview "best cpu cooler": 1. Thermalright, 2. Arctic, 3. Noctua, 4. Corsair - Searched Google, AI Overview "cpu cooler for gaming pc": 1. Thermalright, 2. Noctua, 3. Arctic, 4. Corsair Not named in any answer: NZXT and Cooler Master. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for CPU cooler brands worldwide in September 2026? - In September 2026, Thermalright lost share of searches among CPU cooler brands worldwide, from 4.6% to 3.8%. - Estimated monthly branded searches for Arctic worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | Arctic estimated searches | Arctic Share of Search | Arctic rank | Thermalright estimated searches | Thermalright Share of Search | Thermalright rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 13.9% | 2 | 74K | 4.2% | 7 | | Nov 2025 | 246K | 11.8% | 3 | 74K | 3.6% | 7 | | Dec 2025 | 301K | 14.1% | 3 | 74K | 3.5% | 7 | | Jan 2026 | 368K | 16.1% | 2 | 74K | 3.2% | 7 | | Feb 2026 | 246K | 15.2% | 2 | 60.5K | 3.7% | 7 | | Mar 2026 | 246K | 13.4% | 2 | 60.5K | 3.3% | 7 | | Apr 2026 | 201K | 13% | 2 | 60.5K | 3.9% | 7 | | May 2026 | 246K | 15.2% | 2 | 60.5K | 3.7% | 7 | | Jun 2026 | 201K | 12.5% | 2 | 60.5K | 3.8% | 7 | | Jul 2026 | 246K | 15.6% | 2 | 60.5K | 3.8% | 7 | | Aug 2026 | 201K | 12.5% | 2 | 74K | 4.6% | 7 | | Sep 2026 | 201K | 12.8% | 2 | 60.5K | 3.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Arctic’s and Thermalright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arctic**: Measured on the search term “arctic”. - **Thermalright**: Measured on the search term “thermalright”. - [Arctic profile](/demand/global-en/brands/arctic) - [Thermalright profile](/demand/global-en/brands/thermalright) - [All CPU cooler brands worldwide](/demand/global-en/categories/cpu-cooler-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arctic or Thermalright more popular in search? In September 2026, Arctic had more branded searches than Thermalright among CPU cooler brands worldwide. Arctic had about 201,000 branded searches, while Thermalright had 60,500. Arctic made up 12.8% of all CPU cooler brand searches we track, and Thermalright accounted for 3.8%. ## Cite this page Brandwave. "Arctic vs Thermalright: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arctic-vs-thermalright This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arctic-vs-thermalright. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.