--- title: "Arc'teryx vs Moncler: Which is searched more?" description: "Is Arc'teryx or Moncler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Puffer jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-moncler" publisher: "Brandwave" --- # Arc'teryx vs Moncler: Which is searched more? Is Arc'teryx or Moncler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Puffer jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and Moncler - **Competitive set**: Puffer jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 8.7% - **Moncler Share of Search**: 3.9% ## Is Arc'teryx or Moncler more popular in search? - In September 2026, Arc'teryx had more branded searches than Moncler among puffer jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Moncler had 1 million. Arc'teryx made up 8.7% of all puffer jacket brand searches we track, and Moncler accounted for 3.9%. - Arc'teryx was ahead of Moncler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among puffer jacket brands worldwide moved from 7.8% to 8.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Moncler’s share of searches among puffer jacket brands worldwide moved from 5.2% to 3.9%, and its estimated monthly branded searches moved from 1.8M to 1M. ## Top puffer jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moncler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arc'teryx was listed before Moncler in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Arc'teryx | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Rab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Canada Goose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Uniqlo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Moncler | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about puffer jacket brands - Asked ChatGPT "Which puffer jacket brand should I buy?": 1. The North Face, 2. Patagonia, 3. Uniqlo, 4. Columbia, 5. Arc'teryx - Asked ChatGPT "What are the best puffer jacket brands?": 1. The North Face, 2. Arc'teryx, 3. Canada Goose, 4. Moncler, 5. Patagonia, 6. Uniqlo, 7. Rab, 8. Columbia - Asked ChatGPT "What's the best puffer jacket brand for cold winter weather?": 1. Patagonia, 2. The North Face, 3. Rab, 4. Canada Goose - Searched Google, AI Overview "best puffer jacket": 1. Patagonia, 2. Arc'teryx, 3. Rab - Searched Google, AI Overview "warm winter jacket": 1. Columbia, 2. Canada Goose, 3. The North Face Not named in any answer: Kathmandu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for puffer jacket brands worldwide in September 2026? - In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches. - In September 2026, Arc'teryx gained share of searches among puffer jacket brands worldwide, from 7.4% to 8.7%. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Moncler estimated searches | Moncler Share of Search | Moncler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 7.8% | 4 | 1.8M | 5.2% | 6 | | Nov 2025 | 4.1M | 8.6% | 4 | 2.2M | 4.7% | 6 | | Dec 2025 | 4.1M | 10.2% | 3 | 2.2M | 5.6% | 6 | | Jan 2026 | 3.4M | 9.1% | 4 | 1.8M | 5% | 6 | | Feb 2026 | 2.2M | 8.9% | 4 | 1.2M | 4.8% | 6 | | Mar 2026 | 1.8M | 7.2% | 4 | 823K | 3.2% | 7 | | Apr 2026 | 1.5M | 6.5% | 4 | 673K | 2.9% | 6 | | May 2026 | 1.5M | 6.3% | 4 | 673K | 2.8% | 6 | | Jun 2026 | 1.5M | 7.3% | 4 | 550K | 2.7% | 6 | | Jul 2026 | 1.5M | 7.2% | 4 | 550K | 2.6% | 6 | | Aug 2026 | 1.8M | 7.4% | 4 | 823K | 3.3% | 7 | | Sep 2026 | 2.2M | 8.7% | 4 | 1M | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search term “arcteryx”. - **Moncler**: Measured on the search term “moncler”. - [Arc'teryx profile](/demand/global-en/brands/arcteryx) - [Moncler profile](/demand/global-en/brands/moncler) - [All puffer jacket brands worldwide](/demand/global-en/categories/puffer-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or Moncler more popular in search? In September 2026, Arc'teryx had more branded searches than Moncler among puffer jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Moncler had 1 million. Arc'teryx made up 8.7% of all puffer jacket brand searches we track, and Moncler accounted for 3.9%. ## Cite this page Brandwave. "Arc'teryx vs Moncler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-moncler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-moncler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.