---
title: "Arc'teryx vs Burton: Which is searched more?"
description: "Is Arc'teryx or Burton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-burton"
publisher: "Brandwave"
---

# Arc'teryx vs Burton: Which is searched more?

Is Arc'teryx or Burton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arc'teryx and Burton
- **Competitive set**: Snow pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Arc'teryx Share of Search**: 21.1%
- **Burton Share of Search**: 0.9%

## Is Arc'teryx or Burton more popular in search?

- In September 2026, Arc'teryx had more branded searches than Burton among snow pants brands worldwide. Arc'teryx had about 2.2 million branded searches, while Burton had 95,800. Arc'teryx made up 21.1% of all snow pants brand searches we track, and Burton accounted for 0.9%.
- Arc'teryx was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands worldwide moved from 17.7% to 21.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands worldwide moved from 0.82% to 0.9%, and its estimated monthly branded searches moved from 127K to 95.8K.

## How did search popularity change for snow pants brands worldwide in September 2026?

- In September 2026, Arc'teryx gained share of searches among snow pants brands worldwide, from 19% to 21.1%.
- In September 2026, Burton fell from 7th to 8th among snow pants brands worldwide.

## Month by month

| Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Burton estimated searches | Burton Share of Search | Burton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 17.7% | 3 | 127K | 0.82% | 8 |
| Nov 2025 | 4.1M | 17.7% | 3 | 237K | 1% | 8 |
| Dec 2025 | 4.1M | 20.4% | 2 | 341K | 1.7% | 7 |
| Jan 2026 | 3.4M | 19% | 3 | 374K | 2.1% | 6 |
| Feb 2026 | 2.2M | 17.9% | 3 | 312K | 2.5% | 6 |
| Mar 2026 | 1.8M | 17.6% | 3 | 119K | 1.1% | 7 |
| Apr 2026 | 1.5M | 18.1% | 3 | 52K | 0.63% | 9 |
| May 2026 | 1.5M | 16.7% | 3 | 43.4K | 0.48% | 9 |
| Jun 2026 | 1.5M | 18.2% | 3 | 43.4K | 0.53% | 9 |
| Jul 2026 | 1.5M | 16.7% | 3 | 52K | 0.58% | 9 |
| Aug 2026 | 1.8M | 19% | 3 | 76.5K | 0.79% | 7 |
| Sep 2026 | 2.2M | 21.1% | 3 | 95.8K | 0.9% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Arc'teryx’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arc'teryx**: Measured on the search term “arcteryx”.
- **Burton**: Measured on the search terms “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.

- [Arc'teryx profile](/demand/global-en/brands/arcteryx)
- [Burton profile](/demand/global-en/brands/burton)
- [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Arc'teryx or Burton more popular in search?

In September 2026, Arc'teryx had more branded searches than Burton among snow pants brands worldwide. Arc'teryx had about 2.2 million branded searches, while Burton had 95,800. Arc'teryx made up 21.1% of all snow pants brand searches we track, and Burton accounted for 0.9%.

## Cite this page

Brandwave. "Arc'teryx vs Burton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-burton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-burton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.