---
title: "Arc'teryx vs Barbour: Which is more popular by branded search?"
description: "Which is more popular in search, Arc'teryx or Barbour? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-barbour"
publisher: "Brandwave"
---

# Arc'teryx vs Barbour: Which is more popular by branded search?

Which is more popular in search, Arc'teryx or Barbour? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arc'teryx and Barbour
- **Competitive set**: Jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Arc'teryx Share of Search**: 22.7%
- **Barbour Share of Search**: 10.2%

## Which is more popular in search, Arc'teryx or Barbour?

- In August 2026, Arc'teryx had more branded searches than Barbour among jackets worldwide. Arc'teryx was estimated to have 1.8M branded searches compared to Barbour’s 823K, and held a 22.7% Share of Search versus Barbour’s 10.2%.
- Arc'teryx was ahead of Barbour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide moved from 19.8% to 22.7%, and its estimated monthly branded searches moved from 2.7M to 1.8M.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 1.8M to 823K.

## How did search popularity change for jackets worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
- In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

## Month by month

| Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Barbour estimated searches | Barbour Share of Search | Barbour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 19.8% | 3 | 1.8M | 13.2% | 4 |
| Nov 2025 | 4.1M | 21.2% | 3 | 1.8M | 9.5% | 5 |
| Dec 2025 | 4.1M | 24.3% | 1 | 1.8M | 10.9% | 5 |
| Jan 2026 | 3.4M | 22.3% | 3 | 1.2M | 8.1% | 5 |
| Feb 2026 | 2.2M | 21.6% | 3 | 823K | 7.9% | 5 |
| Mar 2026 | 1.8M | 19.8% | 3 | 1M | 10.8% | 4 |
| Apr 2026 | 1.5M | 21.1% | 2 | 823K | 11.6% | 4 |
| May 2026 | 1.5M | 20.6% | 3 | 673K | 9.2% | 4 |
| Jun 2026 | 1.5M | 22.6% | 2 | 450K | 6.8% | 4 |
| Jul 2026 | 1.5M | 21.5% | 3 | 450K | 6.5% | 4 |
| Aug 2026 | 1.8M | 22.7% | 2 | 823K | 10.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arc'teryx’s and Barbour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arc'teryx**: Measured on the search term “arcteryx”.
- **Barbour**: Measured on the search term “barbour”.

- [Arc'teryx profile](/demand/global-en/brands/arcteryx)
- [Barbour profile](/demand/global-en/brands/barbour)
- [All jackets worldwide](/demand/global-en/categories/jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arc'teryx or Barbour?

In August 2026, Arc'teryx had more branded searches than Barbour among jackets worldwide. Arc'teryx was estimated to have 1.8M branded searches compared to Barbour’s 823K, and held a 22.7% Share of Search versus Barbour’s 10.2%.

## Cite this page

Brandwave. "Arc'teryx vs Barbour: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-barbour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arcteryx-vs-barbour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.