---
title: "Arcadia vs Optum: Which is more popular by branded search?"
description: "Which is more popular in search, Arcadia or Optum? Compare estimated monthly branded-search demand and Share of Search inside the Healthcare analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arcadia-vs-optum"
publisher: "Brandwave"
---

# Arcadia vs Optum: Which is more popular by branded search?

Which is more popular in search, Arcadia or Optum? Compare estimated monthly branded-search demand and Share of Search inside the Healthcare analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arcadia and Optum
- **Competitive set**: Healthcare analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Arcadia Share of Search**: 53.8%
- **Optum Share of Search**: 44%

## Which is more popular in search, Arcadia or Optum?

- In August 2026, Arcadia had more branded searches than Optum among healthcare analytics platforms worldwide. Arcadia was estimated to have 550K branded searches compared to Optum’s 450K, and held a 53.8% Share of Search versus Optum’s 44%.
- The lead changed hands once in the 11 months ending August 2026: Arcadia took it in May 2026.
- Across the 11 months ending August 2026, Arcadia’s estimated Share of Search among healthcare analytics platforms worldwide moved from 48.4% to 53.8%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide moved from 48.4% to 44%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for healthcare analytics platforms worldwide in August 2026?

- In August 2026, Arcadia gained estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 53.8%.
- In August 2026, Optum lost estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 44%.

## Month by month

| Month | Arcadia estimated searches | Arcadia Share of Search | Arcadia rank | Optum estimated searches | Optum Share of Search | Optum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 48.4% | 1 | 450K | 48.4% | 2 |
| Nov 2025 | 450K | 48.5% | 1 | 450K | 48.5% | 2 |
| Dec 2025 | 450K | 48.7% | 1 | 450K | 48.7% | 2 |
| Jan 2026 | 450K | 43.8% | 2 | 550K | 53.5% | 1 |
| Feb 2026 | 450K | 48.7% | 1 | 450K | 48.7% | 2 |
| Mar 2026 | 450K | 43.9% | 2 | 550K | 53.6% | 1 |
| Apr 2026 | 450K | 48.6% | 1 | 450K | 48.6% | 2 |
| May 2026 | 550K | 53.6% | 1 | 450K | 43.8% | 2 |
| Jun 2026 | 450K | 48.9% | 1 | 450K | 48.9% | 2 |
| Jul 2026 | 450K | 48.8% | 1 | 450K | 48.8% | 2 |
| Aug 2026 | 550K | 53.8% | 1 | 450K | 44% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arcadia’s and Optum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arcadia**: Measured on the search term “arcadia”.
- **Optum**: Measured on the search term “optum”.

- [Arcadia profile](/demand/global-en/brands/arcadia)
- [Optum profile](/demand/global-en/brands/optum)
- [All healthcare analytics platforms worldwide](/demand/global-en/categories/healthcare-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arcadia or Optum?

In August 2026, Arcadia had more branded searches than Optum among healthcare analytics platforms worldwide. Arcadia was estimated to have 550K branded searches compared to Optum’s 450K, and held a 53.8% Share of Search versus Optum’s 44%.

## Cite this page

Brandwave. "Arcadia vs Optum: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arcadia-vs-optum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arcadia-vs-optum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.