---
title: "ARB vs Brass Monkey: Which is more popular by branded search?"
description: "Which is more popular in search, ARB or Brass Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/arb-vs-brass-monkey"
publisher: "Brandwave"
---

# ARB vs Brass Monkey: Which is more popular by branded search?

Which is more popular in search, ARB or Brass Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ARB and Brass Monkey
- **Competitive set**: Portable fridges
- **Market**: Global
- **Month measured**: Aug 2026
- **ARB Share of Search**: 3.8%
- **Brass Monkey Share of Search**: 12.8%

## Which is more popular in search, ARB or Brass Monkey?

- In August 2026, Brass Monkey had more branded searches than ARB among portable fridges worldwide. Brass Monkey was estimated to have 8.1K branded searches compared to ARB’s 2.4K, and held a 12.8% Share of Search versus ARB’s 3.8%.
- Brass Monkey was ahead of ARB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide moved from 8.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Brass Monkey’s estimated Share of Search among portable fridges worldwide moved from 33.9% to 12.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for portable fridges worldwide in August 2026?

- In August 2026, Brass Monkey overtook Alpicool to rank 2nd among portable fridges worldwide, at 12.8%.
- In August 2026, ARB gained estimated Share of Search among portable fridges worldwide, from 3.3% to 3.8%.

## Month by month

| Month | ARB estimated searches | ARB Share of Search | ARB rank | Brass Monkey estimated searches | Brass Monkey Share of Search | Brass Monkey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 8.1% | 4 | 12.1K | 33.9% | 2 |
| Nov 2025 | 3.6K | 9% | 3 | 12.1K | 30.4% | 2 |
| Dec 2025 | 2.4K | 5.3% | 5 | 18.1K | 40% | 2 |
| Jan 2026 | 2.9K | 7.4% | 4 | 14.8K | 37.9% | 2 |
| Feb 2026 | 2.9K | 8.7% | 4 | 9.9K | 29.7% | 2 |
| Mar 2026 | 2.9K | 8.1% | 4 | 8.1K | 22.5% | 2 |
| Apr 2026 | 2.4K | 5.2% | 5 | 8.1K | 17.6% | 2 |
| May 2026 | 2.9K | 5.5% | 5 | 6.6K | 12.5% | 2 |
| Jun 2026 | 2.4K | 3.4% | 5 | 6.6K | 9.3% | 3 |
| Jul 2026 | 2.4K | 3.3% | 5 | 6.6K | 9% | 3 |
| Aug 2026 | 2.4K | 3.8% | 5 | 8.1K | 12.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ARB’s and Brass Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ARB**: Measured on the search term “arb 4x4”.
- **Brass Monkey**: Measured on the search term “brass monkey fridge”.

- [ARB profile](/demand/global-en/brands/arb)
- [Brass Monkey profile](/demand/global-en/brands/brass-monkey)
- [All portable fridges worldwide](/demand/global-en/categories/portable-fridges): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ARB or Brass Monkey?

In August 2026, Brass Monkey had more branded searches than ARB among portable fridges worldwide. Brass Monkey was estimated to have 8.1K branded searches compared to ARB’s 2.4K, and held a 12.8% Share of Search versus ARB’s 3.8%.

## Cite this page

Brandwave. "ARB vs Brass Monkey: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/arb-vs-brass-monkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/arb-vs-brass-monkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.