--- title: "Aquaphor vs Mustela: Which is searched more?" description: "Is Aquaphor or Mustela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-mustela" publisher: "Brandwave" --- # Aquaphor vs Mustela: Which is searched more? Is Aquaphor or Mustela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aquaphor and Mustela - **Competitive set**: Baby skincare brands - **Market**: Global - **Month measured**: Sep 2026 - **Aquaphor Share of Search**: 27.7% - **Mustela Share of Search**: 13.9% ## Is Aquaphor or Mustela more popular in search? - In September 2026, Aquaphor had more branded searches than Mustela among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Mustela had 424,000. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Mustela accounted for 13.9%. - Aquaphor was ahead of Mustela in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K. - Across the 12 months ending September 2026, Mustela’s share of searches among baby skincare brands worldwide moved from 11.8% to 13.9%, and its estimated monthly branded searches moved from 406K to 424K. ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aquaphor and Mustela were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mustela was listed before Aquaphor in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aveeno Baby | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mustela | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Johnson's Baby | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Aquaphor | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Weleda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy?": 1. CeraVe, 2. Aquaphor - Asked ChatGPT "What are the best baby skincare brands?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela, 4. Aquaphor - Asked ChatGPT "What's the best baby skincare brand for sensitive skin?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela - Searched Google, AI Overview "baby eczema cream": 1. Aquaphor, 2. Aveeno Baby, 3. CeraVe - Searched Google, AI Overview "baby skincare brands": 1. Johnson's Baby, 2. Mustela, 3. CeraVe, 4. Aveeno Baby Not named in any answer: Weleda and Gaia Skin Naturals. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby skincare brands worldwide in September 2026? - In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%. - In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%. ## Month by month | Month | Aquaphor estimated searches | Aquaphor Share of Search | Aquaphor rank | Mustela estimated searches | Mustela Share of Search | Mustela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 845K | 24.5% | 2 | 406K | 11.8% | 3 | | Nov 2025 | 1M | 28.1% | 2 | 406K | 11.2% | 3 | | Dec 2025 | 1M | 29.1% | 2 | 351K | 10% | 3 | | Jan 2026 | 1M | 28% | 2 | 429K | 11.7% | 3 | | Feb 2026 | 845K | 24.8% | 2 | 415K | 12.2% | 3 | | Mar 2026 | 845K | 24.6% | 2 | 429K | 12.5% | 3 | | Apr 2026 | 845K | 24.6% | 2 | 429K | 12.5% | 3 | | May 2026 | 845K | 24.6% | 2 | 429K | 12.5% | 3 | | Jun 2026 | 845K | 24.6% | 2 | 429K | 12.5% | 3 | | Jul 2026 | 845K | 24.9% | 2 | 433K | 12.8% | 3 | | Aug 2026 | 845K | 24.9% | 2 | 433K | 12.8% | 3 | | Sep 2026 | 845K | 27.7% | 2 | 424K | 13.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aquaphor’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aquaphor**: Measured on the search terms “aquaphor” and “aquaphor baby”, summed into one figure. - **Mustela**: Measured on the search terms “mustela”, “mustela baby”, “mustela shampoo” and “mustela stelatopia”, summed into one figure. - [Aquaphor profile](/demand/global-en/brands/aquaphor) - [Mustela profile](/demand/global-en/brands/mustela) - [All baby skincare brands worldwide](/demand/global-en/categories/baby-skincare-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aquaphor or Mustela more popular in search? In September 2026, Aquaphor had more branded searches than Mustela among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Mustela had 424,000. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Mustela accounted for 13.9%. ## Cite this page Brandwave. "Aquaphor vs Mustela: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-mustela This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.