--- title: "Aquaphor vs Johnson's Baby: Which is searched more?" description: "Is Aquaphor or Johnson's Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnsons-baby" publisher: "Brandwave" --- # Aquaphor vs Johnson's Baby: Which is searched more? Is Aquaphor or Johnson's Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aquaphor and Johnson's Baby - **Competitive set**: Baby skincare brands - **Market**: Global - **Month measured**: Sep 2026 - **Aquaphor Share of Search**: 27.7% - **Johnson's Baby Share of Search**: 0.01% ## Is Aquaphor or Johnson's Baby more popular in search? - In September 2026, Aquaphor had more branded searches than Johnson's Baby among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Johnson's Baby had 390. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Johnson's Baby accounted for 0.01%. - Aquaphor was ahead of Johnson's Baby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K. - Across the 12 months ending September 2026, Johnson's Baby’s share of searches among baby skincare brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 320 to 390. ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Johnson's Baby was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aquaphor was listed before Johnson's Baby in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aveeno Baby | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mustela | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Johnson's Baby | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Aquaphor | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Weleda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy?": 1. CeraVe, 2. Aquaphor - Asked ChatGPT "What are the best baby skincare brands?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela, 4. Aquaphor - Asked ChatGPT "What's the best baby skincare brand for sensitive skin?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela - Searched Google, AI Overview "baby eczema cream": 1. Aquaphor, 2. Aveeno Baby, 3. CeraVe - Searched Google, AI Overview "baby skincare brands": 1. Johnson's Baby, 2. Mustela, 3. CeraVe, 4. Aveeno Baby Not named in any answer: Weleda and Gaia Skin Naturals. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby skincare brands worldwide in September 2026? - In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%. - Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Month by month | Month | Aquaphor estimated searches | Aquaphor Share of Search | Aquaphor rank | Johnson's Baby estimated searches | Johnson's Baby Share of Search | Johnson's Baby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 845K | 24.5% | 2 | 320 | <0.01% | 7 | | Nov 2025 | 1M | 28.1% | 2 | 320 | <0.01% | 7 | | Dec 2025 | 1M | 29.1% | 2 | 260 | <0.01% | 7 | | Jan 2026 | 1M | 28% | 2 | 390 | 0.01% | 7 | | Feb 2026 | 845K | 24.8% | 2 | 390 | 0.01% | 7 | | Mar 2026 | 845K | 24.6% | 2 | 480 | 0.01% | 7 | | Apr 2026 | 845K | 24.6% | 2 | 480 | 0.01% | 7 | | May 2026 | 845K | 24.6% | 2 | 390 | 0.01% | 7 | | Jun 2026 | 845K | 24.6% | 2 | 390 | 0.01% | 7 | | Jul 2026 | 845K | 24.9% | 2 | 390 | 0.01% | 7 | | Aug 2026 | 845K | 24.9% | 2 | 480 | 0.01% | 7 | | Sep 2026 | 845K | 27.7% | 2 | 390 | 0.01% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Aquaphor’s and Johnson's Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aquaphor**: Measured on the search terms “aquaphor” and “aquaphor baby”, summed into one figure. - **Johnson's Baby**: Measured on the search term “johnsonsbaby”. - [Aquaphor profile](/demand/global-en/brands/aquaphor) - [Johnson's Baby profile](/demand/global-en/brands/johnsons-baby) - [All baby skincare brands worldwide](/demand/global-en/categories/baby-skincare-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aquaphor or Johnson's Baby more popular in search? In September 2026, Aquaphor had more branded searches than Johnson's Baby among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Johnson's Baby had 390. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Johnson's Baby accounted for 0.01%. ## Cite this page Brandwave. "Aquaphor vs Johnson's Baby: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnsons-baby This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnsons-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.