--- title: "Aquaphor vs Johnson's: Which is more popular?" description: "Is Aquaphor or Johnson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnson-s" publisher: "Brandwave" --- # Aquaphor vs Johnson's: Which is more popular? Is Aquaphor or Johnson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aquaphor and Johnson's - **Competitive set**: Baby skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Aquaphor Share of Search**: 4.9% - **Johnson's Share of Search**: — ## Is Aquaphor or Johnson's more popular in search? - Aquaphor and Johnson's do not both have a measured month among baby skincare brands worldwide yet. - Across the 12 months ending October 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Johnson's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aquaphor and Johnson's were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aveeno Baby | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Mustela | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Johnson's | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Aquaphor | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Weleda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Childs Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy?": 1. Aquaphor - Asked ChatGPT "What are the best baby skincare brands?": 1. Aveeno Baby, 2. Mustela, 3. Aquaphor - Asked ChatGPT "What's the best baby skincare brand for sensitive skin?": 1. Aveeno Baby, 2. Mustela - Searched Google, AI Overview "baby eczema cream": 1. Aquaphor, 2. Aveeno Baby - Searched Google, AI Overview "baby skincare brands": 1. Johnson's, 2. Mustela, 3. Aveeno Baby Not named in any answer: Weleda, Childs Farm and Gaia Skin Naturals. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby skincare brands worldwide in October 2026? - In October 2026, Aquaphor overtook Weleda to rank 3rd among baby skincare brands worldwide, with 4.9% of the searches. ## How has branded search for Aquaphor and Johnson's changed worldwide over the last 12 months? | Month | Aquaphor estimated searches | Aquaphor Share of Search | Aquaphor rank | Johnson's estimated searches | Johnson's Share of Search | Johnson's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 4.3% | 3 | — | — | — | | Dec 2025 | 22.2K | 5% | 3 | — | — | — | | Jan 2026 | 27.1K | 5% | 3 | — | — | — | | Feb 2026 | 22.2K | 4.3% | 4 | — | — | — | | Mar 2026 | 22.2K | 4.1% | 4 | — | — | — | | Apr 2026 | 22.2K | 4.1% | 4 | — | — | — | | May 2026 | 22.2K | 4.2% | 4 | — | — | — | | Jun 2026 | 22.2K | 4.1% | 4 | — | — | — | | Jul 2026 | 22.2K | 4.1% | 4 | — | — | — | | Aug 2026 | 22.2K | 4.1% | 4 | — | — | — | | Sep 2026 | 22.2K | 4.2% | 4 | — | — | — | | Oct 2026 | 27.1K | 4.9% | 3 | — | — | — | ## How are Aquaphor’s and Johnson's’ branded searches counted? Brandwave collects information about searches that people make online using Aquaphor’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aquaphor**: Measured on the search term “aquaphor baby”. - **Johnson's**: Measured on the search term “johnsons baby”. - [Aquaphor profile](/demand/global-en/brands/aquaphor) - [Johnson's profile](/demand/global-en/brands/johnson-s) - [All baby skincare brands worldwide](/demand/global-en/categories/baby-skincare-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aquaphor or Johnson's more popular in search? Aquaphor and Johnson's do not both have a measured month among baby skincare brands worldwide yet. ## Cite this page Brandwave. "Aquaphor vs Johnson's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnson-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aquaphor-vs-johnson-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.