--- title: "Aptitude 8 vs Powered by Search: Which is searched more?" description: "Is Aptitude 8 or Powered by Search more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aptitude-8-vs-powered-by-search" publisher: "Brandwave" --- # Aptitude 8 vs Powered by Search: Which is searched more? Is Aptitude 8 or Powered by Search more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aptitude 8 and Powered by Search - **Competitive set**: Marketing automation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Aptitude 8 Share of Search**: 4.4% - **Powered by Search Share of Search**: 4.4% ## Is Aptitude 8 or Powered by Search more popular in search? - In September 2026, Aptitude 8 and Powered by Search were level in searches among marketing automation agencies worldwide, with an estimated 590 branded searches each, at 4.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Powered by Search took it in February 2026. - Across the 12 months ending September 2026, Aptitude 8’s share of searches among marketing automation agencies worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, Powered by Search’s share of searches among marketing automation agencies worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 480 to 590. ## Top marketing automation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aptitude 8 and Powered by Search were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aptitude 8 was listed before Powered by Search in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SmartBug Media | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Aptitude 8 | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Powered by Search | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Perkuto | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | RevPartners | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | LeadMD | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | RevEngine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Codezilla | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Digital Pi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etumos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing automation agencies - Asked ChatGPT "Which marketing automation agency should I hire?": 1. Powered by Search, 2. SmartBug Media, 3. Aptitude 8, 4. RevPartners - Asked ChatGPT "What are the best marketing automation agencies?": 1. SmartBug Media, 2. Perkuto, 3. Aptitude 8, 4. Powered by Search, 5. LeadMD - Asked ChatGPT "What's the best marketing automation agency for automation implementation?": 1. SmartBug Media, 2. Aptitude 8, 3. RevPartners, 4. Perkuto, 5. Powered by Search - Searched Google, AI Overview "marketing automation agency": named none of the brands we track - Searched Google, AI Overview "marketing automation consultants": named none of the brands we track Not named in any answer: RevEngine, Codezilla, Digital Pi and Etumos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing automation agencies worldwide in September 2026? - In September 2026, Aptitude 8 gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%. - In September 2026, Powered by Search gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%. ## Month by month | Month | Aptitude 8 estimated searches | Aptitude 8 Share of Search | Aptitude 8 rank | Powered by Search estimated searches | Powered by Search Share of Search | Powered by Search rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 3.5% | 5 | 480 | 3.5% | 6 | | Nov 2025 | 480 | 3.5% | 4 | 390 | 2.8% | 6 | | Dec 2025 | 390 | 3% | 5 | 390 | 3% | 6 | | Jan 2026 | 480 | 3.4% | 5 | 480 | 3.4% | 6 | | Feb 2026 | 390 | 3.1% | 6 | 590 | 4.7% | 5 | | Mar 2026 | 480 | 3% | 6 | 720 | 4.5% | 4 | | Apr 2026 | 390 | 2.3% | 6 | 480 | 2.9% | 5 | | May 2026 | 390 | 2.5% | 6 | 480 | 3% | 5 | | Jun 2026 | 390 | 2.7% | 5 | 390 | 2.7% | 6 | | Jul 2026 | 390 | 3.4% | 6 | 480 | 4.1% | 5 | | Aug 2026 | 390 | 2.9% | 5 | 390 | 2.9% | 6 | | Sep 2026 | 590 | 4.4% | 5 | 590 | 4.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Aptitude 8’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aptitude 8**: Measured on the search term “aptitude 8”. - **Powered by Search**: Measured on the search term “powered by search”. - [Aptitude 8 profile](/demand/global-en/brands/aptitude-8) - [Powered by Search profile](/demand/global-en/brands/powered-by-search) - [All marketing automation agencies worldwide](/demand/global-en/categories/marketing-automation-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aptitude 8 or Powered by Search more popular in search? In September 2026, Aptitude 8 and Powered by Search were level in searches among marketing automation agencies worldwide, with an estimated 590 branded searches each, at 4.4% of the total each. ## Cite this page Brandwave. "Aptitude 8 vs Powered by Search: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aptitude-8-vs-powered-by-search This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aptitude-8-vs-powered-by-search. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.