--- title: "Aprimo vs Frontify: Which is searched more?" description: "Is Aprimo or Frontify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aprimo-vs-frontify" publisher: "Brandwave" --- # Aprimo vs Frontify: Which is searched more? Is Aprimo or Frontify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aprimo and Frontify - **Competitive set**: Digital asset management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Aprimo Share of Search**: 2.6% - **Frontify Share of Search**: 5.9% ## Is Aprimo or Frontify more popular in search? - In September 2026, Frontify had more branded searches than Aprimo among digital asset management platforms worldwide. Frontify had about 14,900 branded searches, while Aprimo had 6,670. Frontify made up 5.9% of all digital asset management platform searches we track, and Aprimo accounted for 2.6%. - Frontify was ahead of Aprimo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aprimo’s share of searches among digital asset management platforms worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 6.7K. - Across the 12 months ending September 2026, Frontify’s share of searches among digital asset management platforms worldwide moved from 7.9% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top digital asset management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aprimo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frontify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aprimo was listed before Frontify in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bynder | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Brandfolder | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Aprimo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cloudinary | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Frontify | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dash | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about digital asset management platforms - Asked ChatGPT "Which digital asset management platform should I use?": 1. Bynder, 2. Canto, 3. Cloudinary, 4. Brandfolder - Asked ChatGPT "What are the best digital asset management platforms?": 1. Bynder, 2. Canto, 3. Brandfolder, 4. Aprimo, 5. Cloudinary, 6. Frontify, 7. Dash - Asked ChatGPT "What's the best digital asset management platform for marketing assets?": 1. Bynder, 2. Brandfolder, 3. Canto, 4. Aprimo - Searched Google, AI Overview "digital asset management platform": 1. Aprimo, 2. Bynder, 3. Canto, 4. Brandfolder, 5. Frontify - Searched Google, AI Overview "digital asset management tool": 1. Bynder, 2. Brandfolder, 3. Canto, 4. Cloudinary Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital asset management platforms worldwide in September 2026? - In September 2026, Aprimo rose from 5th to 4th among digital asset management platforms worldwide. - Estimated monthly branded searches for Frontify worldwide fell 18% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Aprimo estimated searches | Aprimo Share of Search | Aprimo rank | Frontify estimated searches | Frontify Share of Search | Frontify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 2.9% | 5 | 18.1K | 7.9% | 3 | | Nov 2025 | 5.5K | 2.1% | 5 | 18.1K | 7.1% | 3 | | Dec 2025 | 4.5K | 1.8% | 5 | 12.2K | 5% | 3 | | Jan 2026 | 5.5K | 2.1% | 5 | 18.1K | 7% | 3 | | Feb 2026 | 6.7K | 2.6% | 5 | 18.3K | 7% | 3 | | Mar 2026 | 6.7K | 2.2% | 5 | 18.3K | 6% | 3 | | Apr 2026 | 5.5K | 1.8% | 5 | 18.3K | 6.1% | 3 | | May 2026 | 5.5K | 1.9% | 5 | 15.1K | 5.1% | 3 | | Jun 2026 | 6.7K | 2.2% | 5 | 15.1K | 5% | 3 | | Jul 2026 | 5.5K | 1.9% | 5 | 15K | 5.1% | 3 | | Aug 2026 | 5.5K | 2.2% | 5 | 14.8K | 6% | 3 | | Sep 2026 | 6.7K | 2.6% | 4 | 14.8K | 5.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aprimo’s and Frontify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aprimo**: Measured on the search terms “aprimo”, “aprimo ai”, “aprimo marketing”, “aprimo platform”, “aprimo software” and “aprimo tool”, summed into one figure. - **Frontify**: Measured on the search terms “frontify” and “frontify brand portal”, summed into one figure. - [Aprimo profile](/demand/global-en/brands/aprimo) - [Frontify profile](/demand/global-en/brands/frontify) - [All digital asset management platforms worldwide](/demand/global-en/categories/digital-asset-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aprimo or Frontify more popular in search? In September 2026, Frontify had more branded searches than Aprimo among digital asset management platforms worldwide. Frontify had about 14,900 branded searches, while Aprimo had 6,670. Frontify made up 5.9% of all digital asset management platform searches we track, and Aprimo accounted for 2.6%. ## Cite this page Brandwave. "Aprimo vs Frontify: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aprimo-vs-frontify This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aprimo-vs-frontify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.