--- title: "AppsFlyer vs Kochava: Which is more popular by branded search?" description: "Which is more popular in search, AppsFlyer or Kochava? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/appsflyer-vs-kochava" publisher: "Brandwave" --- # AppsFlyer vs Kochava: Which is more popular by branded search? Which is more popular in search, AppsFlyer or Kochava? Compare estimated monthly branded-search demand and Share of Search inside the Mobile attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AppsFlyer and Kochava - **Competitive set**: Mobile attribution platforms - **Market**: Global - **Month measured**: Aug 2026 - **AppsFlyer Share of Search**: 90.1% - **Kochava Share of Search**: 5.4% ## Which is more popular in search, AppsFlyer or Kochava? - In August 2026, AppsFlyer had more branded searches than Kochava among mobile attribution platforms worldwide. AppsFlyer was estimated to have 74.4K branded searches compared to Kochava’s 4.5K, and held a 90.1% Share of Search versus Kochava’s 5.4%. - AppsFlyer was ahead of Kochava in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide moved from 85.7% to 90.1%, and its estimated monthly branded searches moved from 74.5K to 74.4K. - Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide moved from 7.8% to 5.4%, and its estimated monthly branded searches moved from 6.8K to 4.5K. ## How did search popularity change for mobile attribution platforms worldwide in August 2026? - In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%. - Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026. ## Month by month | Month | AppsFlyer estimated searches | AppsFlyer Share of Search | AppsFlyer rank | Kochava estimated searches | Kochava Share of Search | Kochava rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.5K | 85.7% | 1 | 6.8K | 7.8% | 2 | | Nov 2025 | 74.4K | 85% | 1 | 8.3K | 9.5% | 2 | | Dec 2025 | 60.9K | 84.1% | 1 | 6.7K | 9.3% | 2 | | Jan 2026 | 74.4K | 84.9% | 1 | 8.2K | 9.4% | 2 | | Feb 2026 | 60.9K | 84.2% | 1 | 6.7K | 9.3% | 2 | | Mar 2026 | 91.3K | 89.8% | 1 | 5.5K | 5.4% | 2 | | Apr 2026 | 74.4K | 86.6% | 1 | 6.7K | 7.8% | 2 | | May 2026 | 74.4K | 86.5% | 1 | 6.7K | 7.8% | 2 | | Jun 2026 | 90.9K | 90.8% | 1 | 4.5K | 4.4% | 2 | | Jul 2026 | 74.4K | 89.6% | 1 | 4.5K | 5.4% | 2 | | Aug 2026 | 74.4K | 90.1% | 1 | 4.5K | 5.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AppsFlyer’s and Kochava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AppsFlyer**: Measured on the search terms “appsflyer”, “appsflyer mobile attribution” and “appsflyer.com”, summed into one figure. - **Kochava**: Measured on the search terms “kochava” and “kochava.com”, summed into one figure. - [AppsFlyer profile](/demand/global-en/brands/appsflyer) - [Kochava profile](/demand/global-en/brands/kochava) - [All mobile attribution platforms worldwide](/demand/global-en/categories/mobile-attribution-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AppsFlyer or Kochava? In August 2026, AppsFlyer had more branded searches than Kochava among mobile attribution platforms worldwide. AppsFlyer was estimated to have 74.4K branded searches compared to Kochava’s 4.5K, and held a 90.1% Share of Search versus Kochava’s 5.4%. ## Cite this page Brandwave. "AppsFlyer vs Kochava: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/appsflyer-vs-kochava This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appsflyer-vs-kochava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.