---
title: "ApplyBoard vs UCAS: Which is more popular by branded search?"
description: "Which is more popular in search, ApplyBoard or UCAS? Compare estimated monthly branded-search demand and Share of Search inside the University application platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/applyboard-vs-ucas"
publisher: "Brandwave"
---

# ApplyBoard vs UCAS: Which is more popular by branded search?

Which is more popular in search, ApplyBoard or UCAS? Compare estimated monthly branded-search demand and Share of Search inside the University application platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ApplyBoard and UCAS
- **Competitive set**: University application platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ApplyBoard Share of Search**: 0.8%
- **UCAS Share of Search**: 44.3%

## Which is more popular in search, ApplyBoard or UCAS?

- In August 2026, UCAS had more branded searches than ApplyBoard among university application platforms worldwide. UCAS was estimated to have 1.5M branded searches compared to ApplyBoard’s 27.1K, and held a 44.3% Share of Search versus ApplyBoard’s 0.8%.
- UCAS was ahead of ApplyBoard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ApplyBoard’s estimated Share of Search among university application platforms worldwide moved from 0.62% to 0.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, UCAS’s estimated Share of Search among university application platforms worldwide moved from 22.7% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

## How did search popularity change for university application platforms worldwide in August 2026?

- In August 2026, Common App overtook UCAS to take the highest estimated Share of Search among university application platforms worldwide, at 54.1%.
- In August 2026, UCAS lost estimated Share of Search among university application platforms worldwide, from 52.7% to 44.3%.
- In August 2026, ApplyBoard lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.

## Month by month

| Month | ApplyBoard estimated searches | ApplyBoard Share of Search | ApplyBoard rank | UCAS estimated searches | UCAS Share of Search | UCAS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.62% | 3 | 1.2M | 22.7% | 2 |
| Nov 2025 | 27.1K | 0.8% | 3 | 1.5M | 44.4% | 2 |
| Dec 2025 | 27.1K | 0.89% | 3 | 1.5M | 49.2% | 2 |
| Jan 2026 | 27.1K | 0.98% | 3 | 1.5M | 54.1% | 1 |
| Feb 2026 | 27.1K | 1.8% | 3 | 823K | 53.3% | 1 |
| Mar 2026 | 27.1K | 1.9% | 3 | 823K | 57.9% | 1 |
| Apr 2026 | 27.1K | 2.3% | 3 | 673K | 57.4% | 1 |
| May 2026 | 27.1K | 2.3% | 3 | 673K | 57.4% | 1 |
| Jun 2026 | 27.1K | 2% | 3 | 823K | 62% | 1 |
| Jul 2026 | 27.1K | 2.1% | 3 | 673K | 52.7% | 1 |
| Aug 2026 | 27.1K | 0.8% | 3 | 1.5M | 44.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ApplyBoard’s and UCAS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ApplyBoard**: Measured on the search term “applyboard”.
- **UCAS**: Measured on the search term “ucas”.

- [ApplyBoard profile](/demand/global-en/brands/applyboard)
- [UCAS profile](/demand/global-en/brands/ucas)
- [All university application platforms worldwide](/demand/global-en/categories/university-application-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ApplyBoard or UCAS?

In August 2026, UCAS had more branded searches than ApplyBoard among university application platforms worldwide. UCAS was estimated to have 1.5M branded searches compared to ApplyBoard’s 27.1K, and held a 44.3% Share of Search versus ApplyBoard’s 0.8%.

## Cite this page

Brandwave. "ApplyBoard vs UCAS: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/applyboard-vs-ucas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/applyboard-vs-ucas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.