---
title: "Applitools vs Mabl: Which is more popular by branded search?"
description: "Which is more popular in search, Applitools or Mabl? Compare estimated monthly branded-search demand and Share of Search inside the AI testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/applitools-vs-mabl"
publisher: "Brandwave"
---

# Applitools vs Mabl: Which is more popular by branded search?

Which is more popular in search, Applitools or Mabl? Compare estimated monthly branded-search demand and Share of Search inside the AI testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Applitools and Mabl
- **Competitive set**: AI testing tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Applitools Share of Search**: 1.4%
- **Mabl Share of Search**: 2.5%

## Which is more popular in search, Applitools or Mabl?

- In August 2026, Mabl had more branded searches than Applitools among AI testing tools worldwide. Mabl was estimated to have 6.6K branded searches compared to Applitools’ 3.6K, and held a 2.5% Share of Search versus Applitools’ 1.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Applitools took it in January 2026, Mabl took it in February 2026.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Mabl’s estimated Share of Search among AI testing tools worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for AI testing tools worldwide in August 2026?

- Estimated monthly branded searches for Applitools worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Month by month

| Month | Applitools estimated searches | Applitools Share of Search | Applitools rank | Mabl estimated searches | Mabl Share of Search | Mabl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 2% | 4 | 9.9K | 3% | 3 |
| Nov 2025 | 6.6K | 2% | 4 | 9.9K | 3% | 3 |
| Dec 2025 | 6.6K | 2.4% | 4 | 8.1K | 3% | 3 |
| Jan 2026 | 14.8K | 3.6% | 2 | 9.9K | 2.4% | 4 |
| Feb 2026 | 8.1K | 2.9% | 4 | 9.9K | 3.5% | 3 |
| Mar 2026 | 8.1K | 2.4% | 4 | 12.1K | 3.6% | 2 |
| Apr 2026 | 8.1K | 2.9% | 4 | 9.9K | 3.5% | 3 |
| May 2026 | 5.4K | 2% | 4 | 8.1K | 3% | 2 |
| Jun 2026 | 4.4K | 1.6% | 5 | 8.1K | 3% | 2 |
| Jul 2026 | 4.4K | 1.6% | 4 | 6.6K | 2.5% | 2 |
| Aug 2026 | 3.6K | 1.4% | 4 | 6.6K | 2.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Applitools’ and Mabl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Applitools**: Measured on the search term “applitools”.
- **Mabl**: Measured on the search term “mabl”.

- [Applitools profile](/demand/global-en/brands/applitools)
- [Mabl profile](/demand/global-en/brands/mabl)
- [All AI testing tools worldwide](/demand/global-en/categories/ai-testing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Applitools or Mabl?

In August 2026, Mabl had more branded searches than Applitools among AI testing tools worldwide. Mabl was estimated to have 6.6K branded searches compared to Applitools’ 3.6K, and held a 2.5% Share of Search versus Applitools’ 1.4%.

## Cite this page

Brandwave. "Applitools vs Mabl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/applitools-vs-mabl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/applitools-vs-mabl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.