---
title: "Applitools vs Chromatic: Which is more popular by branded search?"
description: "Which is more popular in search, Applitools or Chromatic? Compare estimated monthly branded-search demand and Share of Search inside the Visual regression testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/applitools-vs-chromatic"
publisher: "Brandwave"
---

# Applitools vs Chromatic: Which is more popular by branded search?

Which is more popular in search, Applitools or Chromatic? Compare estimated monthly branded-search demand and Share of Search inside the Visual regression testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Applitools and Chromatic
- **Competitive set**: Visual regression testing tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Applitools Share of Search**: 5.5%
- **Chromatic Share of Search**: 93%

## Which is more popular in search, Applitools or Chromatic?

- In August 2026, Chromatic had more branded searches than Applitools among visual regression testing tools worldwide. Chromatic was estimated to have 60.5K branded searches compared to Applitools’ 3.6K, and held a 93% Share of Search versus Applitools’ 5.5%.
- Chromatic was ahead of Applitools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide moved from 8% to 5.5%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide moved from 90.1% to 93%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for visual regression testing tools worldwide in August 2026?

- In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%.
- In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%.

## Month by month

| Month | Applitools estimated searches | Applitools Share of Search | Applitools rank | Chromatic estimated searches | Chromatic Share of Search | Chromatic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 8% | 2 | 74K | 90.1% | 1 |
| Nov 2025 | 6.6K | 8% | 2 | 74K | 90.1% | 1 |
| Dec 2025 | 6.6K | 8.1% | 2 | 74K | 90.4% | 1 |
| Jan 2026 | 14.8K | 16.4% | 2 | 74K | 81.9% | 1 |
| Feb 2026 | 8.1K | 11.5% | 2 | 60.5K | 86.2% | 1 |
| Mar 2026 | 8.1K | 9.6% | 2 | 74K | 88% | 1 |
| Apr 2026 | 8.1K | 11.5% | 2 | 60.5K | 86.2% | 1 |
| May 2026 | 5.4K | 9.6% | 2 | 49.5K | 88.1% | 1 |
| Jun 2026 | 4.4K | 6.7% | 2 | 60.5K | 91.5% | 1 |
| Jul 2026 | 4.4K | 8% | 2 | 49.5K | 89.9% | 1 |
| Aug 2026 | 3.6K | 5.5% | 2 | 60.5K | 93% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Applitools’ and Chromatic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Applitools**: Measured on the search term “applitools”.
- **Chromatic**: Measured on the search term “chromatic”.

- [Applitools profile](/demand/global-en/brands/applitools)
- [Chromatic profile](/demand/global-en/brands/chromatic)
- [All visual regression testing tools worldwide](/demand/global-en/categories/visual-regression-testing-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Applitools or Chromatic?

In August 2026, Chromatic had more branded searches than Applitools among visual regression testing tools worldwide. Chromatic was estimated to have 60.5K branded searches compared to Applitools’ 3.6K, and held a 93% Share of Search versus Applitools’ 5.5%.

## Cite this page

Brandwave. "Applitools vs Chromatic: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/applitools-vs-chromatic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/applitools-vs-chromatic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.