---
title: "Apple Watch vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Apple Watch or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-watch-vs-samsung"
publisher: "Brandwave"
---

# Apple Watch vs Samsung: Which is more popular by branded search?

Which is more popular in search, Apple Watch or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple Watch and Samsung
- **Competitive set**: Smartwatch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple Watch Share of Search**: 48.6%
- **Samsung Share of Search**: 2.7%

## Which is more popular in search, Apple Watch or Samsung?

- In August 2026, Apple Watch had more branded searches than Samsung among smartwatch brands worldwide. Apple Watch was estimated to have 7.5M branded searches compared to Samsung’s 422K, and held a 48.6% Share of Search versus Samsung’s 2.7%.
- Apple Watch was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide moved from 55.8% to 48.6%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for smartwatch brands worldwide in August 2026?

- In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.

## Month by month

| Month | Apple Watch estimated searches | Apple Watch Share of Search | Apple Watch rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 55.8% | 1 | 452K | 3.4% | 5 |
| Nov 2025 | 9.1M | 56% | 1 | 431K | 2.6% | 5 |
| Dec 2025 | 9.1M | 57.6% | 1 | 397K | 2.5% | 5 |
| Jan 2026 | 7.5M | 52.6% | 1 | 397K | 2.8% | 5 |
| Feb 2026 | 6.1M | 52.5% | 1 | 377K | 3.2% | 5 |
| Mar 2026 | 6.1M | 48.6% | 1 | 377K | 3% | 5 |
| Apr 2026 | 6.1M | 48.1% | 1 | 352K | 2.8% | 5 |
| May 2026 | 6.1M | 44.4% | 1 | 352K | 2.6% | 5 |
| Jun 2026 | 6.1M | 46% | 1 | 352K | 2.6% | 5 |
| Jul 2026 | 6.1M | 47.1% | 1 | 377K | 2.9% | 5 |
| Aug 2026 | 7.5M | 48.6% | 1 | 422K | 2.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple Watch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple Watch**: Measured on the search term “apple watch”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Apple Watch profile](/demand/global-en/brands/apple-watch)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All smartwatch brands worldwide](/demand/global-en/categories/smartwatch-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple Watch or Samsung?

In August 2026, Apple Watch had more branded searches than Samsung among smartwatch brands worldwide. Apple Watch was estimated to have 7.5M branded searches compared to Samsung’s 422K, and held a 48.6% Share of Search versus Samsung’s 2.7%.

## Cite this page

Brandwave. "Apple Watch vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-watch-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-watch-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.