---
title: "Apple TV vs Netflix: Which is more popular by branded search?"
description: "Which is more popular in search, Apple TV or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-netflix"
publisher: "Brandwave"
---

# Apple TV vs Netflix: Which is more popular by branded search?

Which is more popular in search, Apple TV or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple TV and Netflix
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple TV Share of Search**: 5.2%
- **Netflix Share of Search**: 70.8%

## Which is more popular in search, Apple TV or Netflix?

- In August 2026, Netflix had more branded searches than Apple TV among streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Apple TV’s 6.1M, and held a 70.8% Share of Search versus Apple TV’s 5.2%.
- Netflix was ahead of Apple TV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide moved from 69.3% to 70.8%, and its estimated monthly branded searches held steady at 83.1M.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
- In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

## Month by month

| Month | Apple TV estimated searches | Apple TV Share of Search | Apple TV rank | Netflix estimated searches | Netflix Share of Search | Netflix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 4.2% | 5 | 83.1M | 69.3% | 1 |
| Nov 2025 | 6.1M | 5.1% | 4 | 83.1M | 68.6% | 1 |
| Dec 2025 | 6.1M | 4.4% | 4 | 101M | 73.3% | 1 |
| Jan 2026 | 5M | 3.6% | 5 | 101M | 73.3% | 1 |
| Feb 2026 | 4.1M | 3.6% | 5 | 83.1M | 73.4% | 1 |
| Mar 2026 | 5M | 4.2% | 5 | 83.1M | 70.2% | 1 |
| Apr 2026 | 5M | 4.3% | 4 | 83.1M | 71.7% | 1 |
| May 2026 | 5M | 4.3% | 4 | 83.1M | 72.3% | 1 |
| Jun 2026 | 5M | 4.4% | 4 | 83.1M | 73.4% | 1 |
| Jul 2026 | 5M | 4.4% | 4 | 83.1M | 73.4% | 1 |
| Aug 2026 | 6.1M | 5.2% | 4 | 83.1M | 70.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple TV’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple TV**: Measured on the search term “apple tv”.
- **Netflix**: Measured on the search term “netflix”.

- [Apple TV profile](/demand/global-en/brands/apple-tv)
- [Netflix profile](/demand/global-en/brands/netflix)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple TV or Netflix?

In August 2026, Netflix had more branded searches than Apple TV among streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Apple TV’s 6.1M, and held a 70.8% Share of Search versus Apple TV’s 5.2%.

## Cite this page

Brandwave. "Apple TV vs Netflix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-netflix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.