---
title: "Apple TV vs Hulu: Which is searched more?"
description: "Which is more popular in search, Apple TV or Hulu? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-hulu"
publisher: "Brandwave"
---

# Apple TV vs Hulu: Which is searched more?

Which is more popular in search, Apple TV or Hulu? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple TV and Hulu
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple TV Share of Search**: 5.2%
- **Hulu Share of Search**: 3.5%

## Which is more popular in search, Apple TV or Hulu?

- In August 2026, Apple TV had more branded searches than Hulu among streaming services worldwide. Apple TV was estimated to have 6.1M branded searches compared to Hulu’s 4.1M, and held a 5.2% Share of Search versus Hulu’s 3.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: Apple TV took it in December 2025, Hulu took it in January 2026, Apple TV took it in May 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 6.1M to 4.1M.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

## Month by month

| Month | Apple TV estimated searches | Apple TV Share of Search | Apple TV rank | Hulu estimated searches | Hulu Share of Search | Hulu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 4.2% | 5 | 6.1M | 5.1% | 4 |
| Nov 2025 | 6.1M | 5.1% | 4 | 6.1M | 5.1% | 5 |
| Dec 2025 | 6.1M | 4.4% | 4 | 5M | 3.6% | 5 |
| Jan 2026 | 5M | 3.6% | 5 | 6.1M | 4.4% | 4 |
| Feb 2026 | 4.1M | 3.6% | 5 | 5M | 4.4% | 4 |
| Mar 2026 | 5M | 4.2% | 5 | 6.1M | 5.2% | 4 |
| Apr 2026 | 5M | 4.3% | 4 | 5M | 4.3% | 5 |
| May 2026 | 5M | 4.3% | 4 | 4.1M | 3.6% | 5 |
| Jun 2026 | 5M | 4.4% | 4 | 4.1M | 3.6% | 5 |
| Jul 2026 | 5M | 4.4% | 4 | 4.1M | 3.6% | 5 |
| Aug 2026 | 6.1M | 5.2% | 4 | 4.1M | 3.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple TV’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple TV**: Measured on the search term “apple tv”.
- **Hulu**: Measured on the search term “hulu”.

- [Apple TV profile](/demand/global-en/brands/apple-tv)
- [Hulu profile](/demand/global-en/brands/hulu)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple TV or Hulu?

In August 2026, Apple TV had more branded searches than Hulu among streaming services worldwide. Apple TV was estimated to have 6.1M branded searches compared to Hulu’s 4.1M, and held a 5.2% Share of Search versus Hulu’s 3.5%.

## Cite this page

Brandwave. "Apple TV vs Hulu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-hulu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-tv-vs-hulu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.