--- title: "Apple Screen Time vs Google Family Link: Which is searched more?" description: "Is Apple Screen Time or Google Family Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parental control apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-screen-time-vs-google-family-link" publisher: "Brandwave" --- # Apple Screen Time vs Google Family Link: Which is searched more? Is Apple Screen Time or Google Family Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parental control apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Screen Time and Google Family Link - **Competitive set**: Parental control apps - **Market**: Global - **Month measured**: Sep 2026 - **Apple Screen Time Share of Search**: 2.1% - **Google Family Link Share of Search**: 64.6% ## Is Apple Screen Time or Google Family Link more popular in search? - In September 2026, Google Family Link had more branded searches than Apple Screen Time among parental control apps worldwide. Google Family Link had about 301,000 branded searches, while Apple Screen Time had 9,900. Google Family Link made up 64.6% of all parental control app searches we track, and Apple Screen Time accounted for 2.1%. - Google Family Link was ahead of Apple Screen Time in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Google Family Link’s share of searches among parental control apps worldwide moved from 54.2% to 64.6%, and its estimated monthly branded searches moved from 246K to 301K. ## Top parental control apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Apple Screen Time and Google Family Link showed up in all five answers. Apple Screen Time was listed before Google Family Link in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qustodio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Screen Time | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Family Link | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Norton | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Net Nanny | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kidslox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about parental control apps - Asked ChatGPT "Which parental control app should I use?": 1. Google Family Link, 2. Qustodio, 3. Bark, 4. Apple Screen Time - Asked ChatGPT "What are the best parental control apps?": 1. Qustodio, 2. Bark, 3. Apple Screen Time, 4. Google Family Link, 5. Net Nanny - Asked ChatGPT "What's the best parental control app for managing a teenager's phone?": 1. Qustodio, 2. Bark, 3. Apple Screen Time, 4. Google Family Link - Searched Google, AI Overview "parental control app": 1. Apple Screen Time, 2. Google Family Link, 3. Bark, 4. Qustodio, 5. Net Nanny - Searched Google, AI Overview "best parental control app": 1. Qustodio, 2. Bark, 3. Norton, 4. Apple Screen Time, 5. Google Family Link Not named in any answer: Kidslox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for parental control apps worldwide in September 2026? - In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 62.3% to 64.6%. - In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%. ## Month by month | Month | Apple Screen Time estimated searches | Apple Screen Time Share of Search | Apple Screen Time rank | Google Family Link estimated searches | Google Family Link Share of Search | Google Family Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.5% | 7 | 246K | 54.2% | 1 | | Nov 2025 | 12.1K | 2.3% | 4 | 301K | 58.4% | 1 | | Dec 2025 | 12.1K | 2.1% | 5 | 368K | 62.5% | 1 | | Jan 2026 | 14.8K | 2.7% | 4 | 368K | 65.9% | 1 | | Feb 2026 | 18.1K | 3.8% | 4 | 301K | 62.6% | 1 | | Mar 2026 | 22.2K | 4.6% | 4 | 301K | 61.8% | 1 | | Apr 2026 | 22.2K | 4.6% | 4 | 301K | 62.4% | 1 | | May 2026 | 18.1K | 4.3% | 4 | 246K | 58.3% | 1 | | Jun 2026 | 6.6K | 1.7% | 5 | 246K | 63.1% | 1 | | Jul 2026 | 6.6K | 1.5% | 5 | 301K | 67.8% | 1 | | Aug 2026 | 22.2K | 4.6% | 4 | 301K | 62.3% | 1 | | Sep 2026 | 9.9K | 2.1% | 5 | 301K | 64.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Screen Time’s and Google Family Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Screen Time**: Measured on the search term “apple screen time”. - **Google Family Link**: Measured on the search term “google family link”. - [Apple Screen Time profile](/demand/global-en/brands/apple-screen-time) - [Google Family Link profile](/demand/global-en/brands/google-family-link) - [All parental control apps worldwide](/demand/global-en/categories/parental-control-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Screen Time or Google Family Link more popular in search? In September 2026, Google Family Link had more branded searches than Apple Screen Time among parental control apps worldwide. Google Family Link had about 301,000 branded searches, while Apple Screen Time had 9,900. Google Family Link made up 64.6% of all parental control app searches we track, and Apple Screen Time accounted for 2.1%. ## Cite this page Brandwave. "Apple Screen Time vs Google Family Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-screen-time-vs-google-family-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-screen-time-vs-google-family-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.