--- title: "Apple Podcasts Subscriptions vs Supporting Cast: Which is searched more?" description: "Is Apple Podcasts Subscriptions or Supporting Cast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-podcasts-subscriptions-vs-supporting-cast" publisher: "Brandwave" --- # Apple Podcasts Subscriptions vs Supporting Cast: Which is searched more? Is Apple Podcasts Subscriptions or Supporting Cast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Podcasts Subscriptions and Supporting Cast - **Competitive set**: Podcast monetisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Apple Podcasts Subscriptions Share of Search**: 0.08% - **Supporting Cast Share of Search**: 0.12% ## Is Apple Podcasts Subscriptions or Supporting Cast more popular in search? - In September 2026, Supporting Cast had more branded searches than Apple Podcasts Subscriptions among podcast monetisation platforms worldwide. Supporting Cast had about 4,400 branded searches, while Apple Podcasts Subscriptions had 2,900. Supporting Cast made up 0.12% of all podcast monetisation platform searches we track, and Apple Podcasts Subscriptions accounted for 0.08%. - The lead changed hands once in the 12 months ending September 2026: Supporting Cast took it in August 2026. - Across the 12 months ending September 2026, Apple Podcasts Subscriptions’ share of searches among podcast monetisation platforms worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Supporting Cast’s share of searches among podcast monetisation platforms worldwide moved from 0.04% to 0.12%, and its estimated monthly branded searches moved from 1.3K to 4.4K. ## Top podcast monetisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Podcasts Subscriptions was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Supporting Cast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Apple Podcasts Subscriptions was listed before Supporting Cast in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patreon | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Podcasts Subscriptions | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supercast | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spotify for Creators | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Supporting Cast | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Acast | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | RedCircle | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about podcast monetisation platforms - Asked ChatGPT "Which podcast monetisation platform should I use?": 1. Patreon, 2. Spotify for Creators, 3. Supercast, 4. Supporting Cast - Asked ChatGPT "What are the best podcast monetisation platforms?": 1. Patreon, 2. Spotify for Creators, 3. Apple Podcasts Subscriptions, 4. Acast, 5. Supercast, 6. RedCircle - Asked ChatGPT "What's the best podcast monetisation platform for earning subscription income?": 1. Patreon, 2. Supercast, 3. Apple Podcasts Subscriptions, 4. Spotify for Creators - Searched Google, AI Overview "podcast subscription platform": 1. Supercast, 2. Supporting Cast, 3. Apple Podcasts Subscriptions, 4. Spotify for Creators - Searched Google, AI Overview "sell podcast subscriptions": 1. Apple Podcasts Subscriptions, 2. Patreon, 3. Supporting Cast Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast monetisation platforms worldwide in September 2026? - Estimated monthly branded searches for Supporting Cast worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026. ## Month by month | Month | Apple Podcasts Subscriptions estimated searches | Apple Podcasts Subscriptions Share of Search | Apple Podcasts Subscriptions rank | Supporting Cast estimated searches | Supporting Cast Share of Search | Supporting Cast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.08% | 6 | 1.3K | 0.04% | 7 | | Nov 2025 | 1.6K | 0.04% | 6 | 1.3K | 0.04% | 7 | | Dec 2025 | 2.4K | 0.07% | 6 | 1.3K | 0.04% | 7 | | Jan 2026 | 2.9K | 0.07% | 6 | 1.6K | 0.04% | 7 | | Feb 2026 | 2.4K | 0.07% | 6 | 1.3K | 0.04% | 7 | | Mar 2026 | 2.4K | 0.05% | 6 | 1.6K | 0.04% | 7 | | Apr 2026 | 1.9K | 0.05% | 6 | 1.3K | 0.04% | 7 | | May 2026 | 2.9K | 0.07% | 6 | 1.3K | 0.03% | 7 | | Jun 2026 | 3.6K | 0.08% | 6 | 1.6K | 0.04% | 7 | | Jul 2026 | 3.6K | 0.1% | 6 | 2.4K | 0.07% | 7 | | Aug 2026 | 2.9K | 0.07% | 7 | 3.6K | 0.08% | 6 | | Sep 2026 | 2.9K | 0.08% | 7 | 4.4K | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Podcasts Subscriptions’ and Supporting Cast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Podcasts Subscriptions**: Measured on the search term “apple podcasts subscriptions”. - **Supporting Cast**: Measured on the search term “supporting cast”. - [Apple Podcasts Subscriptions profile](/demand/global-en/brands/apple-podcasts-subscriptions) - [Supporting Cast profile](/demand/global-en/brands/supporting-cast) - [All podcast monetisation platforms worldwide](/demand/global-en/categories/podcast-monetisation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Podcasts Subscriptions or Supporting Cast more popular in search? In September 2026, Supporting Cast had more branded searches than Apple Podcasts Subscriptions among podcast monetisation platforms worldwide. Supporting Cast had about 4,400 branded searches, while Apple Podcasts Subscriptions had 2,900. Supporting Cast made up 0.12% of all podcast monetisation platform searches we track, and Apple Podcasts Subscriptions accounted for 0.08%. ## Cite this page Brandwave. "Apple Podcasts Subscriptions vs Supporting Cast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-podcasts-subscriptions-vs-supporting-cast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-podcasts-subscriptions-vs-supporting-cast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.