--- title: "Apple Photos vs Google Photos: Which is more popular by branded search?" description: "Which is more popular in search, Apple Photos or Google Photos? Compare estimated monthly branded-search demand and Share of Search inside the Photo management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-photos-vs-google-photos" publisher: "Brandwave" --- # Apple Photos vs Google Photos: Which is more popular by branded search? Which is more popular in search, Apple Photos or Google Photos? Compare estimated monthly branded-search demand and Share of Search inside the Photo management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Photos and Google Photos - **Competitive set**: Photo management software - **Market**: Global - **Month measured**: Aug 2026 - **Apple Photos Share of Search**: 0.42% - **Google Photos Share of Search**: 93.9% ## Which is more popular in search, Apple Photos or Google Photos? - In August 2026, Google Photos had more branded searches than Apple Photos among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Apple Photos’ 90.5K, and held a 93.9% Share of Search versus Apple Photos’ 0.42%. - Google Photos was ahead of Apple Photos in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple Photos’ estimated Share of Search among photo management software worldwide moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 11 months ending August 2026, Google Photos’ estimated Share of Search among photo management software worldwide moved from 91.9% to 93.9%, and its estimated monthly branded searches moved from 16.6M to 20.4M. ## How did search popularity change for photo management software worldwide in August 2026? - Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## Month by month | Month | Apple Photos estimated searches | Apple Photos Share of Search | Apple Photos rank | Google Photos estimated searches | Google Photos Share of Search | Google Photos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 0.75% | 3 | 16.6M | 91.9% | 1 | | Nov 2025 | 110K | 0.5% | 3 | 20.4M | 93.6% | 1 | | Dec 2025 | 110K | 0.61% | 3 | 16.6M | 92.5% | 1 | | Jan 2026 | 90.5K | 0.42% | 3 | 20.4M | 93.8% | 1 | | Feb 2026 | 90.5K | 0.5% | 3 | 16.6M | 92.4% | 1 | | Mar 2026 | 90.5K | 0.41% | 3 | 20.4M | 93.4% | 1 | | Apr 2026 | 90.5K | 0.42% | 3 | 20.4M | 93.6% | 1 | | May 2026 | 90.5K | 0.42% | 3 | 20.4M | 93.9% | 1 | | Jun 2026 | 90.5K | 0.51% | 3 | 16.6M | 92.8% | 1 | | Jul 2026 | 90.5K | 0.51% | 3 | 16.6M | 93.4% | 1 | | Aug 2026 | 90.5K | 0.42% | 3 | 20.4M | 93.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Photos’ and Google Photos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Photos**: Measured on the search term “apple photos”. - **Google Photos**: Measured on the search term “google photos”. - [Apple Photos profile](/demand/global-en/brands/apple-photos) - [Google Photos profile](/demand/global-en/brands/google-photos) - [All photo management software worldwide](/demand/global-en/categories/photo-management-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Photos or Google Photos? In August 2026, Google Photos had more branded searches than Apple Photos among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Apple Photos’ 90.5K, and held a 93.9% Share of Search versus Apple Photos’ 0.42%. ## Cite this page Brandwave. "Apple Photos vs Google Photos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-photos-vs-google-photos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-photos-vs-google-photos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.