--- title: "Apple Passwords vs Keeper: Which is searched more?" description: "Is Apple Passwords or Keeper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-keeper" publisher: "Brandwave" --- # Apple Passwords vs Keeper: Which is searched more? Is Apple Passwords or Keeper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Passwords and Keeper - **Competitive set**: Password managers - **Market**: Global - **Month measured**: Sep 2026 - **Apple Passwords Share of Search**: 1.2% - **Keeper Share of Search**: 0.91% ## Is Apple Passwords or Keeper more popular in search? - In September 2026, Apple Passwords had more branded searches than Keeper among password managers worldwide. Apple Passwords had about 36,700 branded searches, while Keeper had 27,600. Apple Passwords made up 1.2% of all password manager searches we track, and Keeper accounted for 0.91%. - The lead changed hands 2 times in the 12 months ending September 2026: Keeper took it in April 2026, Apple Passwords took it in May 2026. - Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K. - Across the 12 months ending September 2026, Keeper’s share of searches among password managers worldwide moved from 1.4% to 0.91%, and its estimated monthly branded searches moved from 33.7K to 27.6K. ## Top password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keeper was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Passwords was listed before Keeper in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitwarden | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Proton Pass | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Passwords | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Keeper | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NordPass | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dashlane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about password managers - Asked ChatGPT "Which password manager should I use?": 1. Bitwarden, 2. 1Password, 3. Proton Pass - Asked ChatGPT "What are the best password managers?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords, 5. Keeper, 6. NordPass - Asked ChatGPT "What's the best password manager for secure logins?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords - Searched Google, AI Overview "password managers": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Keeper, 5. NordPass - Searched Google, AI Overview "password vault": 1. Bitwarden, 2. Proton Pass, 3. 1Password, 4. NordPass Not named in any answer: LastPass and Dashlane. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for password managers worldwide in September 2026? - Estimated monthly branded searches for Keeper worldwide fell 18.1% over 12 measured months, from 33.7K to 27.6K in September 2026. ## Month by month | Month | Apple Passwords estimated searches | Apple Passwords Share of Search | Apple Passwords rank | Keeper estimated searches | Keeper Share of Search | Keeper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.5K | 1.6% | 7 | 33.7K | 1.4% | 8 | | Nov 2025 | 36K | 1.4% | 7 | 27.8K | 1.1% | 8 | | Dec 2025 | 36K | 1.6% | 7 | 27.7K | 1.2% | 8 | | Jan 2026 | 36.7K | 1.5% | 7 | 33.7K | 1.3% | 8 | | Feb 2026 | 30K | 1.3% | 7 | 27.7K | 1.2% | 8 | | Mar 2026 | 36.7K | 1.5% | 7 | 33.8K | 1.4% | 8 | | Apr 2026 | 30K | 1.2% | 8 | 33.8K | 1.4% | 7 | | May 2026 | 36K | 1.5% | 7 | 27.7K | 1.1% | 8 | | Jun 2026 | 37.5K | 1.5% | 7 | 27.7K | 1.1% | 8 | | Jul 2026 | 37.5K | 1.6% | 7 | 33.7K | 1.4% | 8 | | Aug 2026 | 36.7K | 1.5% | 7 | 27.6K | 1.1% | 8 | | Sep 2026 | 36.7K | 1.2% | 7 | 27.6K | 0.91% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Passwords’ and Keeper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Passwords**: Measured on the search terms “apple passwords” and “apple passwords app”, summed into one figure. - **Keeper**: Measured on the search terms “keeper password manager” and “keeper security”, summed into one figure. - [Apple Passwords profile](/demand/global-en/brands/apple-passwords) - [Keeper profile](/demand/global-en/brands/keeper) - [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Passwords or Keeper more popular in search? In September 2026, Apple Passwords had more branded searches than Keeper among password managers worldwide. Apple Passwords had about 36,700 branded searches, while Keeper had 27,600. Apple Passwords made up 1.2% of all password manager searches we track, and Keeper accounted for 0.91%. ## Cite this page Brandwave. "Apple Passwords vs Keeper: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-keeper This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-keeper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.