--- title: "Apple Passwords vs Bitwarden: Which is searched more?" description: "Is Apple Passwords or Bitwarden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-bitwarden" publisher: "Brandwave" --- # Apple Passwords vs Bitwarden: Which is searched more? Is Apple Passwords or Bitwarden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Passwords and Bitwarden - **Competitive set**: Password managers - **Market**: Global - **Month measured**: Sep 2026 - **Apple Passwords Share of Search**: 1.2% - **Bitwarden Share of Search**: 32.9% ## Is Apple Passwords or Bitwarden more popular in search? - In September 2026, Bitwarden had more branded searches than Apple Passwords among password managers worldwide. Bitwarden had about 1 million branded searches, while Apple Passwords had 36,700. Bitwarden made up 32.9% of all password manager searches we track, and Apple Passwords accounted for 1.2%. - Bitwarden was ahead of Apple Passwords in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K. - Across the 12 months ending September 2026, Bitwarden’s share of searches among password managers worldwide moved from 34.5% to 32.9%, and its estimated monthly branded searches moved from 823K to 1M. ## Top password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bitwarden appeared in all five answers. Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bitwarden was listed before Apple Passwords in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitwarden | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Proton Pass | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Passwords | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Keeper | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NordPass | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dashlane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about password managers - Asked ChatGPT "Which password manager should I use?": 1. Bitwarden, 2. 1Password, 3. Proton Pass - Asked ChatGPT "What are the best password managers?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords, 5. Keeper, 6. NordPass - Asked ChatGPT "What's the best password manager for secure logins?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords - Searched Google, AI Overview "password managers": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Keeper, 5. NordPass - Searched Google, AI Overview "password vault": 1. Bitwarden, 2. Proton Pass, 3. 1Password, 4. NordPass Not named in any answer: LastPass and Dashlane. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for password managers worldwide in September 2026? - Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026. ## Month by month | Month | Apple Passwords estimated searches | Apple Passwords Share of Search | Apple Passwords rank | Bitwarden estimated searches | Bitwarden Share of Search | Bitwarden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.5K | 1.6% | 7 | 823K | 34.5% | 1 | | Nov 2025 | 36K | 1.4% | 7 | 823K | 32.9% | 1 | | Dec 2025 | 36K | 1.6% | 7 | 823K | 35.7% | 1 | | Jan 2026 | 36.7K | 1.5% | 7 | 823K | 32.7% | 1 | | Feb 2026 | 30K | 1.3% | 7 | 823K | 35.1% | 1 | | Mar 2026 | 36.7K | 1.5% | 7 | 823K | 33.2% | 1 | | Apr 2026 | 30K | 1.2% | 8 | 823K | 33.6% | 1 | | May 2026 | 36K | 1.5% | 7 | 823K | 33.6% | 1 | | Jun 2026 | 37.5K | 1.5% | 7 | 823K | 33.6% | 1 | | Jul 2026 | 37.5K | 1.6% | 7 | 823K | 35.2% | 1 | | Aug 2026 | 36.7K | 1.5% | 7 | 823K | 33.2% | 1 | | Sep 2026 | 36.7K | 1.2% | 7 | 1M | 32.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Passwords’ and Bitwarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Passwords**: Measured on the search terms “apple passwords” and “apple passwords app”, summed into one figure. - **Bitwarden**: Measured on the search term “bitwarden”. - [Apple Passwords profile](/demand/global-en/brands/apple-passwords) - [Bitwarden profile](/demand/global-en/brands/bitwarden) - [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Passwords or Bitwarden more popular in search? In September 2026, Bitwarden had more branded searches than Apple Passwords among password managers worldwide. Bitwarden had about 1 million branded searches, while Apple Passwords had 36,700. Bitwarden made up 32.9% of all password manager searches we track, and Apple Passwords accounted for 1.2%. ## Cite this page Brandwave. "Apple Passwords vs Bitwarden: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-bitwarden This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-passwords-vs-bitwarden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.