---
title: "Apple Notes vs Obsidian: Which is more popular by branded search?"
description: "Which is more popular in search, Apple Notes or Obsidian? Compare estimated monthly branded-search demand and Share of Search inside the Note apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-notes-vs-obsidian"
publisher: "Brandwave"
---

# Apple Notes vs Obsidian: Which is more popular by branded search?

Which is more popular in search, Apple Notes or Obsidian? Compare estimated monthly branded-search demand and Share of Search inside the Note apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple Notes and Obsidian
- **Competitive set**: Note apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple Notes Share of Search**: 8.6%
- **Obsidian Share of Search**: 10.5%

## Which is more popular in search, Apple Notes or Obsidian?

- In August 2026, Obsidian had more branded searches than Apple Notes among note apps worldwide. Obsidian was estimated to have 90.5K branded searches compared to Apple Notes’ 74K, and held a 10.5% Share of Search versus Apple Notes’ 8.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: Obsidian took it in January 2026, Apple Notes took it in February 2026, Obsidian took it in June 2026.
- Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide moved from 7.4% to 10.5%, and its estimated monthly branded searches moved from 74K to 90.5K.

## How did search popularity change for note apps worldwide in August 2026?

- In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.
- In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.

## Month by month

| Month | Apple Notes estimated searches | Apple Notes Share of Search | Apple Notes rank | Obsidian estimated searches | Obsidian Share of Search | Obsidian rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 7.4% | 3 | 74K | 7.4% | 4 |
| Nov 2025 | 74K | 8% | 3 | 60.5K | 6.5% | 4 |
| Dec 2025 | 74K | 9% | 3 | 60.5K | 7.4% | 4 |
| Jan 2026 | 74K | 7.1% | 4 | 90.5K | 8.6% | 3 |
| Feb 2026 | 74K | 8.2% | 3 | 60.5K | 6.7% | 4 |
| Mar 2026 | 74K | 7.6% | 3 | 60.5K | 6.2% | 4 |
| Apr 2026 | 74K | 7.7% | 3 | 60.5K | 6.3% | 4 |
| May 2026 | 74K | 8.3% | 3 | 49.5K | 5.6% | 4 |
| Jun 2026 | 60.5K | 7.4% | 4 | 74K | 9% | 3 |
| Jul 2026 | 60.5K | 7.9% | 3 | 60.5K | 7.9% | 4 |
| Aug 2026 | 74K | 8.6% | 4 | 90.5K | 10.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple Notes’ and Obsidian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple Notes**: Measured on the search term “apple notes”.
- **Obsidian**: Measured on the search term “obsidian notes”.

- [Apple Notes profile](/demand/global-en/brands/apple-notes)
- [Obsidian profile](/demand/global-en/brands/obsidian)
- [All note apps worldwide](/demand/global-en/categories/note-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple Notes or Obsidian?

In August 2026, Obsidian had more branded searches than Apple Notes among note apps worldwide. Obsidian was estimated to have 90.5K branded searches compared to Apple Notes’ 74K, and held a 10.5% Share of Search versus Apple Notes’ 8.6%.

## Cite this page

Brandwave. "Apple Notes vs Obsidian: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-notes-vs-obsidian

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-notes-vs-obsidian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.