--- title: "Apple Mail vs Superhuman: Which is searched more?" description: "Is Apple Mail or Superhuman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email clients set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-mail-vs-superhuman" publisher: "Brandwave" --- # Apple Mail vs Superhuman: Which is searched more? Is Apple Mail or Superhuman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email clients set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Mail and Superhuman - **Competitive set**: Email clients - **Market**: Global - **Month measured**: Sep 2026 - **Apple Mail Share of Search**: 9.2% - **Superhuman Share of Search**: 1.8% ## Is Apple Mail or Superhuman more popular in search? - In September 2026, Apple Mail had more branded searches than Superhuman among email clients worldwide. Apple Mail had about 135,000 branded searches, while Superhuman had 27,000. Apple Mail made up 9.2% of all email client searches we track, and Superhuman accounted for 1.8%. - Apple Mail was ahead of Superhuman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Mail’s share of searches among email clients worldwide moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Superhuman’s share of searches among email clients worldwide moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 23.4K to 27K. ## Top email clients in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Mail appeared in all five answers. Superhuman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Mail was listed before Superhuman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Outlook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Mail | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thunderbird | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Proton Mail | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Superhuman | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Airmail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Newton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email clients - Asked ChatGPT "Which email client should I use?": 1. Microsoft Outlook, 2. Apple Mail, 3. Proton Mail, 4. Thunderbird - Asked ChatGPT "What are the best email clients?": 1. Microsoft Outlook, 2. Thunderbird, 3. Apple Mail, 4. Spark, 5. Proton Mail, 6. Superhuman - Asked ChatGPT "What's the best email client for daily email management?": 1. Spark, 2. Microsoft Outlook, 3. Thunderbird, 4. Apple Mail, 5. Superhuman - Searched Google, AI Overview "email client": 1. Thunderbird, 2. Microsoft Outlook, 3. Spark, 4. Apple Mail - Searched Google, AI Overview "best email app": 1. Microsoft Outlook, 2. Apple Mail, 3. Spark, 4. Proton Mail, 5. Superhuman Not named in any answer: Airmail and Newton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email clients worldwide in September 2026? - In September 2026, Spark overtook Thunderbird and Superhuman to rank 3rd among email clients worldwide, with 2.8% of the searches. - Estimated monthly branded searches for Superhuman worldwide rose 15.6% over 12 measured months, from 23.4K to 27K in September 2026. - Estimated monthly branded searches for Apple Mail worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Apple Mail estimated searches | Apple Mail Share of Search | Apple Mail rank | Superhuman estimated searches | Superhuman Share of Search | Superhuman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 7.8% | 2 | 23.4K | 1.1% | 5 | | Nov 2025 | 165K | 9.3% | 2 | 25.8K | 1.5% | 4 | | Dec 2025 | 165K | 11% | 2 | 26.1K | 1.7% | 4 | | Jan 2026 | 165K | 9.2% | 2 | 31.9K | 1.8% | 4 | | Feb 2026 | 135K | 7.8% | 2 | 33.8K | 1.9% | 4 | | Mar 2026 | 135K | 7.7% | 2 | 39.5K | 2.3% | 4 | | Apr 2026 | 110K | 7.6% | 2 | 38.9K | 2.7% | 4 | | May 2026 | 110K | 7.7% | 2 | 39.2K | 2.7% | 3 | | Jun 2026 | 110K | 7.7% | 2 | 28.7K | 2% | 4 | | Jul 2026 | 110K | 9.2% | 2 | 25.5K | 2.1% | 4 | | Aug 2026 | 135K | 9.3% | 2 | 23.9K | 1.6% | 4 | | Sep 2026 | 135K | 9.2% | 2 | 27K | 1.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Mail’s and Superhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Mail**: Measured on the search term “apple mail”. - **Superhuman**: Measured on the search terms “superhuman ai”, “superhuman ai email assistant”, “superhuman email” and “superhuman email client”, summed into one figure. - [Apple Mail profile](/demand/global-en/brands/apple-mail) - [Superhuman profile](/demand/global-en/brands/superhuman) - [All email clients worldwide](/demand/global-en/categories/email-clients): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Mail or Superhuman more popular in search? In September 2026, Apple Mail had more branded searches than Superhuman among email clients worldwide. Apple Mail had about 135,000 branded searches, while Superhuman had 27,000. Apple Mail made up 9.2% of all email client searches we track, and Superhuman accounted for 1.8%. ## Cite this page Brandwave. "Apple Mail vs Superhuman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-mail-vs-superhuman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-mail-vs-superhuman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.